INS024 - Brand Personality & ACDC with Dr. Jesse Green
Dr Jesse Green was my guest on Episode #12: The Recovery Paradox and after we concluded that particular episode we kept talking and eventually moved onto the subject of branding and his favourite band ACDC and what he believes made ACDC one of the biggest bands in the world. I asked Jesse if he minded if I pushed record and fortunately he said yes because we have captured some absolute gems in regards to branding, brand personality, living up to your brand and how he uses ACDC in his business to connect with his clients. Authenticity is Critical Branding, when done right, creates an emotional response whenever you see that brand, which is why you must always tell the truth. If your brand tells the truth you never have to think about your story. Living Up to The Image Whatever image your brand puts out to the world it has to be one that you can easily live up to. Never make out that you're perfect when you're not. Be honest about your succ...