It's No Secret with Dr T.

BONUS EPISODE: Recorded at Podcast Movement 2018 in Philadelphia at the TalkShoe podcast booth.  Today I am joined by Dave Frees, and we discuss Force Multipliers, which is a refers to a factor or a combination of factors that dramatically increases (hence "multiplies") the effectiveness of an item or group. In the military, force multipliers give troops the ability to do far more and to be more effective against an enemy than without it; however, the same principles apply to business.  For example, a business with no CRM program will not be as effective as a business with a good CRM program, but to take it one step further, a good CRM program combined with good training will make it even more effective.  Dave Frees explains this concept in far more detail and gives many examples throughout this episode.  If you enjoyed this episode you'll also enjoy Episode #2: Communication, Persuasion & Influence with Dave Frees.    Dave Frees MASTER CLAS...

Patrick McFadden is the owner of Indispensable Marketing, and today we discuss the importance of effective marketing and how it can make your sales process easier, or harder depending on how effective it is, and why advertising and sales are sub-sets of marketing.  Advertising is often confused with marketing because it is the most visual part of marketing, but marketing is all about building trust, and your trust is always on trial, so good marketing can build trust, whereas poor marketing can erode it.  Awareness & Education How often do you hear someone say, "I didn't know they did that"? These comments show missed opportunities for the business owner, and it is a sure sign they need to focus more on awareness and education. Online Searching & Content  People search online because they know they have a problem. Therefore we need to educate them on how we can help them, and it needs to be linked back to your solution. When you write a blog or...

This is an area I do a lot of coaching around and it's something that most businesses overlook until a disaster occurs. Every business needs to create a DISASTER FOLDER, a place where you store all the steps required to quickly get your business back on track when something goes wrong.  Why Do You Need It? It's a great training tool for new team members It reminds existing team members how processes work and what needs to be done when problems occur It takes stress off the business owner and allows them to have a holiday in peace.  On this episode, I discuss equipment, plumbing, electrical, and computer & email problems, but also what happens when a key member of your team fails to show up for work and you have a busy day booked already with patients and clients.  Having a disaster folder will help get your business back on track faster and stop your business from losing money.  What I talk about in this episode only scratches the surface...

In 2015 Calvin Wayman threw in his cushy, safe job and decided to become an entrepreneur. He also decided he would document his journey from being in debt to becoming a self-made millionaire because too often we only ever see the end product of success, not the steps that took place to get them there. But before he even could even begin he had to overcome the mental shackles that came with growing up in a family with one father, four mothers and dozens of brothers and sisters. Calvin grew up in a polygamy family, and he was the first person in his family to get a college education. So the thought of ever being wealthy and financially free was not something that came easily to both Calvin and his wife.  What Do Succesful People Have In Common? If you look at Oprah, Gary Vaynerchuk, Steve Jobs, Jim Carey and Michael Jordan, they all have one thing in common. There's little to no content before their rise to the top.  Stories told after the fact lose a lot in translatio...

My background is podiatry and just like a lot of other service-based business in the health and finance industries, what we offer, or should I say what we sell, because that’s exactly what we do, cannot be seen, it is basically invisible. Now I know podiatrists, dentists, physiotherapists do sell some product, like strapping tape, dental floss and knee & back braces, but before a patient or client to even know you have these products available, they need to make a decision to see you first. More detailed notes are available at my website tysonfranklin.com/podcast If you have any questions about this podcast/blog, please email me  tf@tysonfranklin.com     It's Almost A SELLOUT Dave Frees MASTER CLASS - CAIRNS  On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN and for more details, please visit  https://www.tysonfranklin.com/it-s-no-secret-busine...

Gerlinda Stella is a Personal Stylist based in Cairns, Australia and she has travelled extensively through the United States, Europe and Asia, and she knows all the rules when it comes to style, but she also knows when to break the rules.  Today we discuss: Why people that look the part get more promotions. People notice it when you put in an effort Style depends on lifestyle Colours that work best Body Shapes Your personality and choice of clothing  Personal Uniqueness  Men & Women have different buying habits Corporate clothing  Items that stand out at networking events Personal versus professional styling Budgeting for your image Keeping the wardrobe refreshed Does my butt look big in this? How your mood plays a part in your style choice Dress for 'me' Magnetism and charisma When men need clean shoes Monday Morning Tip: Go home, look in your wardrobe and pull out a piece of clothing you absolutely love and wear it. Don't leave it for a s...

Today I am joined by Chris Desmond, who was my guest on Episode #7: The Uncomfort Zone , and we discuss how do you decide which ideas to pursue, which can be quite difficult as an entrepreneur and small business owner. For more detailed notes please visit https://www.tysonfranklin.com/podcast   Dave Frees Master Class - Cairns  On the 17th of August 2018. Dave Frees will be running a one-day Master Class on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more details, please visit my  EVENTS page . (Limited to 50 attendees)   I will be the MC for the day and also be doing a presentation  'How To Use Audio In Your Business To Increase Sales And Make More Money'.  FREE  DOWNLOADS: First 16 Pages of My Book  – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. Most Recent Episode

Daniel Gefen lives in Israel and is the author of a book titled The Self-Help Addict and today we talk about what makes some people successful and others not so successful. You cannot continue to consume content without creating content. You cannot just be a buyer without also being a seller, and unfortunately, 90+% of the world are reactive and not proactive.  Today we discuss: Content creation and perfection Why justing hitting the button and taking action makes sense. What have you got to lose? You cannot wait for perfection Three Types of People - Lovers, Haters and Vanilla. Don't be scared of feedback, Donald Trump doesn't.  The difference between Tony Robbins and the person in the crowd Self Doubt, Procrastination and indecision create a cycle of self-help addiction Stop, Pause & Take Action, especially when you're emotionally charged and in the heat of the moment Making friends with your fears.  For more detailed notes from this particular epi...

The aim of having an induction system is to ensure that first-time users of your business are greeted correctly and consistently when they arrive, and the key is consistency. Depending on your industry you may use client, patient or customer. The terminology may be different, but the principles are the same.  When a client arrives at our business, it is essential to acknowledge them immediately. It doesn’t matter how busy everyone is; it’s not difficult to give someone a simple smile to recognise his or her presence. There’s nothing worse than arriving somewhere, and the person at the front counter continues to talk on the telephone and does not acknowledge your existence. When you’re left hanging, sixty seconds can seem like an eternity. I get annoyed when I’m ignored and treated poorly.  What message do you want your clients to receive when they arrive at your business? Your client induction system is more than just a greeting. If it were just about greeting a clien...

Denise Griffitts is known as your Nerd In Stilletto's and today we talk about Virtual Assistants and Online Business Managers, and how they should be your partner in success, not just a person that does a few daily tasks for you.  You wouldn't hire a receptionist or office manager without first screening them, and training them, and this is how you should approach using the services of a VA.   For more detailed notes from this particular episode, please visit my website  tysonfranklin.com And don't forget to visit Denise's website: Your Office On The Web FREE  DOWNLOADS: First 16 Pages of My Book  – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. Please email me at  tf@tysonfranklin.com  if you have any questions about this episode.  It's No Secret  Business Conference  On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in...