It's No Secret with Dr T.

These days there seems to be so much focus on social media, which is why every second person you meet at a networking event is a social media marketing expert. Now don't get me wrong, I agree social media is important, but I still think there is room for old-school traditional marketing. And the newspaper is one of those old-school marketing mediums that I believe still has some benefits and still works if it is used correctly.  Listen to this episode to understand why.  And please email me at tf@tysonfranklin.com  if you have any questions...or doubts that I'm right.  My Website: https://www.tysonfranklin.com   Most Recent Episode

Whether you're a Podiatrist making orthotics, a Lawyer writing a Will, a Real Estate Agent selling a house, a Dentist or a hairdresser, we all have units of measure that are worth a particular value.  This episode is all about using these units of measure as a measuring stick towards helping you decide whether you do something or not.  If you're thinking of attending an event or using a business coach, don't look at the costs in dollar terms, instead look at it in unit terms.  For example, if a pair of orthotics generates $500 in revenue and you're considering going to an event that costs $1000, it only requires you to make two orthotics (2 x $500).  With flights and accommodation and time off of work, it may cost you $3000, but that's really only six pairs of orthotics, but if attending this event helps you sell six more pairs of orthotics per month, or write six more wills, or one more house sale, then you've made your money back.  But if it helps you do ...

Estie Rand is the founder and owner of Strand Consulting, an LA-based boutique consultancy, this marketing maven have hacked the code to closing 5-figure deals using social media. Estie gives her clients - and anyone else who's listening - a piercing clarity on where they can put their best efforts in everything from marketing to staff management. She is also the host of the popular Business Breakthrough Podcast.  To see the full show notes for this episode, please visit my website https://www.tysonfranklin.com/podcast If you have any questions please send me an email at  tf@tysonfranklin.com To contact Estie Rand https://www.strandconsulting.net  and https://www.estierand.com   Also, my  EVENTS  page is currently being updated. In late 2018 and early 2019, I will be running MARKETING, AUDIO & PODCASTING WORKSHOPS.  Sign up for my newsletter  to be kept up to date as dates are organised.  FREE  DOWNLOADS: First 16 Pages of...

Every business wants more A and B clients and less C and D clients, but how do you find them? One of the best ways is to create an internal marketing survey and ask your A and B clients some simple questions. The more you can learn about you’re A and B clients, the more you’ll also learn about where you can find them, and you can use this information in your future marketing, however, there are a few rules to follow.  Hardcopy - 90%+ I know many businesses send out electronic surveys because they’re cheaper to distribute, but the open and completion rate is low, so I’m not a huge fan. I much prefer hardcopy surveys, the ones that arrive in your letterbox. I know it sounds outdated, but I’ve used hardcopy surveys for years, and our return rate was always close to 90%+ However, a poorly constructed hardcopy survey can still fail. The concept of hardcopy survey works, I know this for a fact, but the delivery and process to follow is critical. 7 Tips Here are seven tips to reme...

Dr James Fedich is the author of Secret Of A Million Dollar Practice and owns a very successful health business in New Jersey,  Village Family Clinic , and he also the host of a podcast called  Paths To Success with Dr J.  Fell In Love With Business Dr J. has always been a fan of marketing and business seminars, and he made sure he mixed these in with his Chiropractic conferences to keep life interesting. As he fell in love with the business process, his clinic grew out of this passion for clinical care.  His business has grown 15-20% every year because he has always put in a lot of effort behind the scenes that others do not see.  "It's not about the practice growing, it's about you growing as a manager and leader." You need to become the million dollar business owner before you have a million dollar business.  Beware Of Fake Guru's  Dr J. wrote his book because he was regularly approached at Chiropractic conferences about how he built his bu...

Today I want to talk about using audio, or more importantly, using audio to grow your business and your brand. The notes below are an overview of a presentation I did,  ‘How To Use Audio In Your Business To Increase Sales & Make More Money.   This presentation will be available on video shortly ON MY WEBSITE.  In my presentation, I discussed multiple ways you can use audio to: Attract more new clients, and specifically the type of clients you want Increase your referrals, both professional and non-professional Share information about your new products and services Build and expand your personal and business brand Set yourself up as an expert Educate your existing clients. How often are your instructions forgotten? Develop long-lasting relationships  Stand out from your competitors who do not use audio effectively Ignite an emotion using royalty free music Train your team Reduce training time Captures thoughts and ideas of key personnel in case they...

Sam Kennis is a co-owner of the Three Wolves whisky bar in Cairns. This business far exceeded his expectations, which sparked the idea of Gin Social, Flamingos Tiki Bar and Bay Road Brewery. But Sam is not finished, he has a goal of owning 20 businesses by the time he is 50 years of age and the way he's going I don't think it will be a problem. The Key: Understanding your business numbers and knowing when it's the right time to expand.  FOR MORE DETAILED NOTES, PLEASE VISIT MY WEBSITE: https://www.tysonfranklin.com/podcast   FREE  DOWNLOADS: First 16 Pages of My Book  – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. Most Recent Episode

Dr Chris Zaino  started his career as an Exercise Physiologist in 1998 and in the same year, he won Mr America. He then became a celebrity trainer for the cast of Xena Warrior Princess & Hercules television series. Life was looking rosy, and then suddenly he was struck down by a significant health problem and in a matter of 4-months went from 230lbs down to 158 lbs. Anti-Chiropractic to Raving Fan He tried everything modern medicine had to offer with no success and he was facing major, life-changing surgery until a teacher from his old high school recommended he see a Chiropractor. As expected he was sceptical, however, the treatment plan was successful, so much so that he went back to university and became a Chiropractor himself, and eventually established one of the largest wellness centres in the world seeing over 2500 patients per week. The key to his success was NEVER GIVING UP and in 2016 he went on the win, Mr Universe. "When you're going through t...

When I owned my podiatry business in Cairns, I decided I was going to open a second location in Mackay, which was approximately 800 kilometres away. The reason I chose this location was that I wanted to determine if my business in Cairns was successful because I had developed great business systems and marketing strategies, or was it because of my reputation as a podiatrist.  Used My Time Wisely I'm pleased to say the business was a roaring success and it proved that my systems and marketing strategies were right, but one thing I learnt when I set up this business was about creating a buzz before the door opening on day one. Because Mackay was 800 kilometres away, I would stay for two or three days each trip. There was not a lot I could do during the construction phase, so I decided to use my time wisely by visiting local professional referrers and local business operators (coffee shops, florists, shoe stores, etc.) I also talked with each tradesperson about the new busin...

Patrick McFadden is the owner of Indispensable Marketing, and he agreed to come back for a second podcast stint to talk about a concept called RISE & GRIND: It's what we need to do in the hours your awake. And to get the most out of rise and grind, you need to be focused.  More detailed show notes can be found on my website https://www.tysonfranklin.com/podcast FREE  DOWNLOADS: First 16 Pages of My Book  – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. Most Recent Episode

Today I wanted to discuss the Butterfly Effect, which is the phenomenon whereby a minute localised change in a complex system can have large effects elsewhere. Your business is a complex system, and every member of your team needs to understand how their actions can impact other team members, your clients and the long-term success of the business.   If you have any questions about this episode please email me tf@tysonfranklin.com FREE  DOWNLOADS: First 16 Pages of My Book  – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. Most Recent Episode