It's No Secret with Dr T.

This episode is all about customer service, acknowledging mistakes when they occur, and using the recovery paradox to build your brand and customer loyalty.  One of my previous podcast guests said that consumers today are far wiser and savvier than they use to be because they have technology at their fingertips and they are not afraid to use it. Seeing a friend reading online reviews about a restaurant before deciding where to eat is no longer unusual, in fact, I’d say it’s quite normal, and therefore not only are consumers wiser and savvier, they also know what good and bad service look like. August 2018 In August of this year, I had problems arise with two companies, Qantas and a hotel in Cairns where I ran a one-day workshop, and I’ve been waiting until now to talk about them both because I wanted to see how they handled my concerns. Qantas Story I was flying back from Canberra to Cairns, via Sydney in the late afternoon and to cut a long story short Sydney was hit...

Regardless of what you do there needs to be passion, and there was no shortage of this with my guest David Rollins who is the best selling author of eleven books, documentary filmmaker and soon to be credited scriptwriter for an upcoming feature film.    He describes himself as a cynical bastard, but I think this makes him a better writer.    Today we discuss: His journey from journalist to becoming a professional marketer His prolific book writing skills and his most recent book Kingdom Come, which is the seventh book with action hero and Special Investigations Officer Vin Cooper.  Why your job, no matter what you do ends up like Groundhog Day His first booked was a side hustle How writing changed his life, not financially, but it made him aware of what he wanted to do with his life How the publishing industry has changed It's much easier to now to write a book Much harder to find an audience Writing is easy and fun, but it's about commercial succ...

Regardless of what you do there needs to be passion, and there was no shortage of this with my guest David Rollins who is the best selling author of eleven books, documentary filmmaker and soon to be credited scriptwriter for an upcoming feature film.    He describes himself as a cynical bastard, but I think this makes him a better writer.    Today we discuss: His journey from journalist to becoming a professional marketer His prolific book writing skills and his most recent book Kingdom Come, which is the seventh book with action hero and Special Investigations Officer Vin Cooper.  Why your job, no matter what you do ends up like Groundhog Day His first booked was a side hustle How writing changed his life, not financially, but it made him aware of what he wanted to do with his life How the publishing industry has changed It's much easier to now to write a book Much harder to find an audience Writing is easy and fun, but it's about commercial succ...

Many small businesses are not profitable, and the owners do not enjoy what they do each day because they do not take time off to work on the business. They need to learn how to earn more with less struggle.   My guest today is Prosper Taruvinga, and he is a digital marketing strategist and owns a company called  Livelong Digital.   No Strategy A lot of business owners are busy doing it all, but they have no idea if anything they do is really sticking long-term.  They have no strategy or systems in place for lead generation and no marketing plan to nurture and convert leads.  Bottom line, they have no idea what is working and where the money is coming from. Is it their most recent ad, speaking gig, recall system or website update?  3 M's of Marketing Message - What are your products and what are they getting out of you? What is your POD: Point of Difference?  Market - Who is that person? What is their pain point? What do the...

If you want to grow your business you've got to take the blinkers off and start learning from other professions. James Crook is a business coach to the Massage Profession, and he is kicking more goals than most, so it's time to start listening.  In this podcast we discuss: Why there are riches in niches. Where to find your ideal client What are your goals for starting a business Why you need to set up systems in your business The three amazing M's Mindset - Framing your thinking Marketing - The engine room for growth Mechanics - Systems behind the business Learning from other professions Why becoming a podcast guest is great for business Allow 1-hour per day for things to go wrong Monday Morning Tip When you walk into work, start your day by setting your intentions for the rest of the week. Look at your to-do-list and block out time for the essential tasks.  Connect with James Crook Facebook:  https://www.facebook.com/JmsCrk Website: https://mass...

Today I want to talk about cash, or more specifically cash flow and why cash is king. It doesn’t matter how much money you make, what’s important is how much of it you have available after collecting all payments and paying out all your monthly expenses. Many businesses struggle in their first few years because they’ve gone into their business venture full of enthusiasm and wearing rose coloured glasses, and then quickly run out of money because the money going out exceeds the money coming in. I knew a couple who spent over $200,000 to open a podiatry business on the Sunshine Coast, and they went broke within 12-months. Was it because they were dumb? Well, the jury is still out on that, but from what I observed it was a cash flow problem from day one. From the outset they: Began their business venture with limited capital and therefore borrowed too much money, resulting in larger than normal monthly repayments, which immediately ate into their cash flow. Purchased equipment the...

To be successful online, you must first work out your business goals, then look at which platforms are going to best help you in achieving those goals. Where do you want to be found will help decide where you put your time, effort and money. Will you spend more time focusing on SEO and building your organic traffic on your website, or paid advertising on Facebook and Google? JR Marketing  Josh Rimmington is from JR Marketing, and when he first consults with a client, he first needs to know what they want to achieve. Where is their business now and where do they want to take it? What Do You Want? Do they want to attract more new clients/customers/patients by increasing traffic to their website, or are branding and retention more critical? Once this is worked out, only then can an action plan be put in place.  Budget & Speed If you build it, they will come is a lie and does not apply to websites, especially if no one knows it exists or they cannot find it in any searc...

We’ve all seen sporting stars and celebs get dropped by sponsors and advertisers when they do something stupid in public, or they say something that’s in contrast to public opinion or the beliefs and values of their sponsor. Well, this is not what I’m talking about here. What I want to discuss this episode is how advertisers go running in the opposite direction when they think you’re no longer a source of income for them. They drop you like a bad habit.  For more detailed show notes please visit my website https://www.tysonfranklin.com/podcast   If you liked this episode You'll also like: Marketing The Invisible   Free Download Yes, you'll have to give me your email address but don't panic you can get the free info and unsubscribe afterwards.   12 Secrets to Get More People Through Your Front Door Most Recent iTunes Review  ☆☆☆☆☆ Tyson’s podcast is packed with smart, practical advice to be seized by any entrepreneur. I highly recommend listenin...

Building relationships through gratitude will amplify the impact your marketing already has. It's about relationship marketing, and using cards and gifts is one of the easiest and most cost-effective marketing tools you will ever use.   Good Intentions Maelea Galyon is my guest today from Send Out Cards and as she explains we all have good intentions, but not taking action on these intentions is what lets people down.  Using Send Out Cards helps you take action right there and then. You can: Thank you somebody Celebrate somebody Recognise somebody Mourn with somebody This is all done through her website  buildingrelationships.cards And if you go to the website everyone is entitled to one free card to test out the system.  Last Time When was the last time you sent someone a postcard or a simple thank you card? If you can't remember it's been too long.  Not Handwritten Some people say the cards are not handwritten and therefore do not hav...

We’ve all heard the saying that everything is hard until it gets easy, and the reason I bring this up is that I recently joined the gym. It has been a fantastic reminder why people need to have a business coach or mentor if they want to accelerate the success of their business, avoid making mistakes and move from hard to easy much faster.  I know firsthand the power of having a business coach and mentor, not just because this is what I do, but because I floundered along in business for a number of years before engaging my first business coach about twenty years ago. But let me explain my recent gym experience and the thinking behind this podcast.  First Step - I Just Did It I drive past the same gym every-single-day, and every day for the past few years I've been telling myself I need to start doing some resistance training and get my body back into shape. I had all the usual back and forth conversations in my head, the why's and why not's, and then about two weeks ago...