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Showing posts from February, 2019

151- The Long-Term Business Benefits of Using A Graphic Designer with Leticia Moran

Leticia Moran has been a Graphic Designer for twenty-three years specialising in corporate print related logos, branding and everything that follows on from that. On this episode, we discuss the benefits of having a real-life graphic designer as part of your advisory team and why they are just as important as your legal and financial advisors.  TBC Most Recent Episode

150 - Great Businesses Employ Hearts & Minds, Not Arms & Legs with Dr Jesse Green

McDonald's is one of the most successful businesses in the world, and their huge success has convinced everyone that to be successful your business should also start and finish with systems, but my guest Dr Jesse Green explains why this is a mistake and that systems alone do not equal success.      McDonald's is a transactional based business; it's not a relationship type of business. Therefore to make their systems work, they only need arms and legs to get the job done, hearts and minds are not required.    However, if you're in a service type industry, you NEED your team to have their hearts and minds engaged with your clients.    In this episode we discuss:      2:20 Serving is not necessarily service.    6:00 Why systems don’t always translate. You need to connect emotionally and provide a proper level of service. You need structure with flexibility.   "If you over systematised your business you r...

149 - #4 Low-Cost Marketing Idea: In-Service Presentations

If you want to grow your business doing in-service talks and presentations is one of the most cost-effective tactics you can use, and best of all you get to control the content and pace of the conversation.    On  Episode 148  my guest Clive Maloney discussed the six vital steps required to improve your public speaking skills, and if you do a lot of public speaking, I highly recommend going back and listening to this episode.  Start Small Now, I won’t go into the six steps on today’s mini-episode, but one of the tips Clive suggested when you’re just starting, or if you’re nervous about public speaking, is to start small. And there’s no better way to start small than providing in-service talks and presentations to people, businesses and organisations that can refer people to your business. Conversation With A Plan One thing I will mention further is how Clive Maloney refers to presentations as ‘conversations with a plan,’ which is a perfect description. You ...

148 - Six Vital Steps Required To Improve Your Public Speaking with Clive Maloney

If you want to be a better public speaker, or overcome your fear of public speaking you need to listen to my guest Clive Maloney as he explains the six vital steps required to improve your next public speaking performance. Clive is a small business coach and trainer, and teaches entrepreneurs how to grow their business and have an impact on the world. And there's no better place to start than improving your skills as a public speaker. On this episode we discuss: 3:45 - Why we need to change our thinking and terminology about public speaking. Public speaking is not just a presentation; it's a conversation, and it's better than a conversation - it's a conversation with a plan.  6:15 - Why preparation is vital in removing fears. You need to plan what to say and then rehearse.  8:30 - Why do you want to do public speaking? Is it to increase sales, deliver a message, or create a call to action?  "There is no marketing platform on this planet that helps you...

147 - Building Your Resilience Muscle with Chris Desmond

If you want to be successful both personally and in business and be surrounded by a team of successful people, you need to start building your resilience muscle. My guest Chris Desmond, Physiotherapist, Coach and Host of Uncomfortable is OK knows more than most about being uncomfortable.  Chris Desmond was also my guest on Episode 07: Uncomfortable is OK .  So, What Is Resilience? Resilience means to be able to navigate and recover from challenging situations quickly. It's about getting better at overcoming challenges, which improves your ability to do hard things, and in business hard things come up all the time. Eventually, it leads to more success. "Resilience   breeds persistence and persistence breeds success".  Why Team Resilience Is Important  Breeding resilience in your teams is essential. As they improve, you can delegate more tasks, and this will free up your time to work more on your business.  A more skilled workforce ma...

146 - Not Letting A Disability Stop Your Success with Win Charles

Are you letting excuses get in the way of your success? Win Charles is an Author of eight books, a Teacher, Journalist, host of four podcasts and she has Cerebral Palsy. Win decided many years ago not to let a disability limit her life achievements.  On this episode we discuss: The power of recommendations and referrals.  Not letting a disability hold her back from doing what she wanted to do.   Problems with the teaching profession and why journalism? Podcasting, but you have a speech impediment? Her ASK WIN podcast currently has 998 episodes, probably well over 1000 by now. (I was on episodes dated 2nd and 20th January 2019) How she got started with writing.  What inspired her first book.  Book nine and ten are not too far away.  Making money as a writer. Should people start a podcast?  "If you have a skill or knowledge in a particular area you should share it with others, especially if no one in your space is talking about i...

145: Low-Cost Marketing Idea #3: Host Open Nights

In every business, I’ve been part of we've hosted an open night, where we’ve invited our professional and non-professional referrers, and long-term A-type patients. It a great way to build trust and raving fans.  Now if you haven’t heard me use the terms professional and non-professional referrers before I’d suggest you listen to my podcasts episodes released on the 17th and 24 May 2018.  Marketing Pillar One: Professional Referrers Marketing Pillar Two: Non-Professional Referrers  But to give you a quick overview: A Professional Referrer: Is someone within your industry. For example, in the health industry a Physiotherapist is a professional referrer to a Podiatrist, in the financial sector an Accountant is a professional referrer to a Financial Planner, and in the building industry, a Plumber is a professional referrer to an Electrician. A Non-Professional Referrer:  Is someone outside your industry but potentially could refer people to your business. This...