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Showing posts from March, 2019

156 - From Invisible To Influential with Annemarie Cross

If you want to go from invisible to influential in your industry, you must start sharing your story and personal journey. Keeping it to yourself serves nobody, and often we forget the journey we have walked is unique and will relate to certain people, and by not sharing our message some people are going to remain stuck.  My guest, Annemarie Cross who is known as the 'podcasting queen', is a personal brand strategist and helps individuals get noticed in a noisy world by using podcasting as part of their marketing strategy.  On this episode we discuss: 1:30  - What is Imposter Syndrome? 5:00  - What’s your unique story? 7:50  - Don't be afraid of Digital Dirt. We've all made mistakes, so talk about it, don’t keep it silent. Take ownership of that conversation and use it to contribute to your learning and teaching.  9:50  - Steps to go from invisible to influential. Step One: Insight:   This information relates to who is your ideal client an...

155 - Social Media And Email Newsletters with Gavin Baker

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There are so many online marketing options available when it comes to connecting and staying in contact with your new and existing clients, customers and patients, and my guest Gavin Baker from Baker Labs , out of Knoxville Tennessee believes you've got to go with your strengths and keep your marketing strategy simple.   Gavin Baker has worked with a lot of different businesses, but after evaluating his client base, he could see a strong trend towards healthcare, which is where he decided to stay.   Doubling Down When you notice an area of your business that is growing faster than the rest and is making good money you need to focus your energy and consider doubling or even tripling down. This is how Baker Labs moved into working with Healthcare clients.  Biggest Social Media Changes Over Past Seven Years Facebook has become even more powerful than expected, and it now owns many other platforms that used to be competitors. Google has ...

154 - Working In A Foreign Country with Dr Justin Trosclair

Have you ever considered working in a foreign country? And when I say foreign, I mean a country that does not speak English and must have an interpreter to communicate. If you have, but you're still undecided, this podcast episode with Dr Justin Trosclair should spark some interest.  Dr Trosclair is originally from South Louisianna, USA and is currently working and living in China, and there were a lot of destinations in between.  Why China At 29 years of age, he sold his business and decided he wanted to have an adventure, something he missed out on when he chose to study Chiropractic, but instead of just spending his money on holiday he decided to work at the same time.  He selected China because it had fewer hoops to jump through to be able to work compared to other countries, however it still took six months to get all the required paperwork sorted out.  Benefits of Working In A Non-English Country (China) You get paid more You seem to work...

153 - Aligning Your Social Media To Your Business with Matt Hanham

If you want to amplify your business online, you need to align your social media content with your business needs. Your content needs to be authentic to you and make sense to your audience because a confused mind will always say no. Your content has also got to be appropriate to the social media platform your using. My guest Matt Hanham is the  director of a Perth based digital marketing agency  Visible.   He is also the host of  #Amplify Your Business  podcast. On this episode we discuss: 2:20 - The Online Process - developing and finding a way to make content that makes sense to your business. It needs to add value or entertain.  4:20 - You must have the right context for the platform you're on. For example, Instagram: When they're in browse mode looking at pictures, they're not usually in the mood for buying, unless the picture captures their attention. It must be engaging.  6:40 - The importance of sharing your interest...

151 - Investing In Your Future with Andy Wang

Regardless of your age, it's never too late to start investing and my guest today Andy Wang, the host of the Inspired Money Podcast and co-owner of the financial management company Runnymede Capital Management explains why. He also is a huge advocate on buying local, and he has created a movement Buy Local New Jersey, which he is using to help grow his own business.  On this episode we discuss:  5:30 - What a financial management company does.  6:15 - The earlier you get started investing, the better. Time and compound growth are your best friends.  7:20 - Where to start with investing: Keep it as simple as possible. 10:30 - Why Andy started the Inspired Money Podcast and how it helps drive traffic to his website.  He uses the podcast to: Address client questions Discuss what is money all about What inspires people Why we don't talk about money enough 13:45 - Why you should TRACK your spending instead of creating a BUDGET. When you track some...