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Showing posts from July, 2019

173 - Making Videos To Boost Business with Geoff Anderson

Geoff Anderson is the owner of  Sonic Sight , a video production facility in Sydney Australia, and loves helping his clients tell their stories through video. He is the author of Shoot Me Now: making videos to boost business, and Watch Me Now: leveraging videos to maximise your return on investment. He has worked on productions throughout Australia, New Zealand, Singapore and the US. Geoff is a video producer, a cameraman, an editor, a director and a scriptwriter. On this episode we cover: Understanding video fundamentals Using social media Phone + Google Account = Broadcaster Focus on the message, not the technology Having a clear purpose and why you need to get to the point as fast as possible Using captions Three Levels of video production Youtube, Vimeo, Instagram, Facebook, Facebook Live and Linkedin Proliferation Telling your story in chunks "The best camera you have is the one you've got on you right now." If you have any questions about this podcas...

172 - Scaling & Growing Your Business with Carey Rome

Carey Rome started as a CPA and advisor to business before starting his entrepreneurial journey in 2005. Today, Carey uses the software and system he's developed to coach and train executive teams to drive growth, add value and scale their businesses.  Today we discuss: 1) The need for a clear vision.  2) The need for shared interlocking priorities.  3) The need for your team to know, it's not about the money. Firm beliefs that are loosely held You need to have a firm understanding of the path that you are on, but also not be stubborn to pivot when necessary.  "The current path your on does not mean it's a safe path". What's the worst thing that can happen? When deciding for change, you need to think about what's the worst that can happen, then: Build a plan, so the worst thing does not happen  Be okay if the worst thing happens  Defaulting to core skills Many people will launch with a new idea, then go back to their core skills in default m...

171 - Amplify Your Voice, Brand & Business with Ronsley Vaz

Ronsley Vaz is the Founder & Chief Daydreamer at AMPLIFY , Australia’s first audio marketing agency based in Brisbane, Queensland. He is the author of AMPLIFY - Raise Your Voice, Boost Your Brand & Grow Your Business, a speaker & serial entrepreneur. He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast, Should I Start A Podcast and a new audio documentary The Psychology of Entrepreneurship. He currently has an audience of over 3 million in 133 countries. On this podcast, we discuss:  What is an audio agency? Three pillars to create a successful podcast Audience & Partnerships Why are you different? Who is it going to benefit? Who is the listener? Branding & Product Ecosystems Launching your podcast and starting the sales machine Repurposing your content What is y...

170 - Marketing Presentation to Powell River Chamber of Commerce, BC.

Whenever I give a presentation I usually record the audio using a lapel mic and my iPhone, so I can listen back to it later to help with future presentations, and this particular podcast episode is a recording from my visit to Powell River in October 2018 and my marketing presentation to the Powell River Chamber of Commerce .    On this episode I discuss: How to know your marketing is working  Only change your marketing message when it stops working, nit when you're bored with it.  Why 'Consistent Action Creates Consistent Results'. The power of a single message combined with a high-profit margin Helicopter marketing  Planning your marketing over 12-months and take the seasons into account. Are there high and low points throughout the year? Newspapers may be declining, but they're still worthwhile reviewing to look for local marketing opportunities Don't become a Marketing Zombie? Strategy before Tactics is like Diagnosis before Prescription Underst...

169 - Business Transitioning with Samantha Riley

Samantha Riley, international business growth and marketing coach, speaker, Co-Founder of the Global Thought Leaders Network, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Thought Leaders Business Lab Podcast. ​Over the past 25 years, Samantha has built several successful businesses and created her first 7 figure business from the ground up by her late twenties. On this episode we discuss:  Her first successful businesses in the dancing industry. The steps involved in transitioning to her next career Life-Coaching Certification. Introducing new concepts to clients without the BIG SELL The difference between telling people what they want, but giving them what they need Presenting new information is all about timing.  Building a community by introducing clients to each other and letting them share their results. (brilliant idea) Transition into business coaching while doing PT and running workshops on health and wellness....