It's No Secret with Dr T.

Chris Kappes loves trade shows and believes they are the most potent way to build a business when done right. He is a published author of two books about trade shows, a frequent speaker at conferences, and launched the industry's first sharing marketplace for exhibits, called  Exhibitshub  -  Don't Build Your Next Exhibit, Borrow It . Exhibithub is often referred to as the "Airbnb for Exhibits".   On This Episode We Discuss: Why tradeshows and exhibits are growing in popularity  Why some companies use 40% of their marketing budget to attend tradeshows Value Proposition  Trade shows are for listening, not selling Asking the right strategic questions The first question should be, 'What brings you to the show today?" How the changing demographics from Baby Boomers to Millennials are changing tradeshows and exhibiting Millennials - It's more about experiences than ownership Using the exhibit as a machine for story-telling & selling Qu...

This is PART TWO: Tom Foster is a former US Marine and the founder and owner of  Foster Web Marketing . Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Plan.   If you want to download a copy of Tom's Website Marketing Growth Strategy, you can get it right here - Marketing Growth Plan .  On this episode (PART TWO) we discuss: Your Website and Social Media Review Strategy The power of referrals and why it beats SEO every time Why your website is like a gym membership. You won't get any results until you put in some effort. How to get  REFERRALS  using: Print and email newsletters  Free books Direct mail Using a robust hard copy marketing strategy Why your referrals depend on good content, calls to action and great offers Social media only works if you're prepared to work it Why your business needs to have Community Involvement Pay Per Clic...

Tom Foster is a former US Marine and the founder and owner of Foster Web Marketing . Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Strategy  If you want to download a copy of Tom's Website Marketing Growth Strategy just visit my website www.tysonfranklin.com  and click on It's No Secret with Dr T. podcast, Episode 180  On this episode (PART ONE) we discuss: Scammers and Google Rankings - Don't fall for it.  Frankenstein Websites - too many add-ons destroy your website Get a website developer you trust Getting on page one of Google. Page one for WHAT? Creating Content  - for the perfect client  Be provocative Use success stories  Secrets your doctor doesn't want you to know Five biggest mistakes Ten Best Ways t Nurturing Your List -  which includes friends and family.  Biggest errors businesses make s to keep looking for new ...

Rita Zappulla is the Principal of SMSF Strategic Advisors and Strategic Business Insights in Cairns, Australia. Rita has over 25 years’ experience in the financial services industry, having commenced her career as a chartered accountant and now works as a certified financial planner and business coach/mentor.  This combination of experience, expertise and qualifications gives Rita a comprehensive understanding of business structures and the Australian tax and superannuation laws. She loves helping Cairns local business owners plan for their financial future.    Today we talked about: Why people fear financial planners and why they think they may get ripped off.  People spend more time planning a holiday than their financial future.  It's all about strategies first, the big picture, before you start thinking about the specific investments.  Her book: Today's Profits, Tomorrow's Freedom  Having a financial planner is a long term relationship W...

Rhys Tolhurst is a Melbourne based Singer-Songwriter who began his music career while still in high school in Cairns, Far North Queensland. He was a finalist on Australia's Got Talent and most recently appeared on the 2018 TV show All Together Now .  On this episode, we get an inside look at the Australian music industry and the hard work that goes on behind the scenes that we never see.  Today we also discuss: His early career in Cairns and that moment he knew he was going to have a career in music The music styles that influenced him most Falling in love with the entertainment industry His move from Cairns to Melbourne.  Self-doubts and accolades   Transitioning from Jazz to Pop Reality-TV "People don't see what happens in the background, only what's on the surface".     What happened behind the scenes changed his life His development as a songwriter  His 2019 singles Traitor and Paradise What he has installed next   ...