It's No Secret with Dr T.

For the past five years, I have travelled to Arizona to attend an event called Business Black Ops, organised by David M Frees. There are approximately 35 - 40 attendees each year, and it is by far, one of the most dynamic business groups, which is why I already have the 2020 event in my calendar. This year I was asked to give two short presentations, and this weeks podcast episode is my first presentation, Why Niching Is The Future of Small Business.   I want to point out that I recorded this episode using a lapel mic and iPhone, so the quality is less than optimal, but I enjoyed the LIVE aspect of the recording, and I hope you do as well.  “There’s no such thing as true generalists, or if there is you won’t  have heard of them”. - Michael Harf Today I discuss: Why it's dangerous to try and take on large companies or businesses head-on.  Cheap & easy mass-marketing before the internet and social media  Creating a niche is a smart small business st...

Master Somnath Sikdar and Lonnie Beck are 6th and 5th Dan black belts in Tae Kwon Do and are co-owners of  Dragon Gym  in Exton, Pennsylvania. They have both appeared on this podcast previously on episodes  018  and  128 .  I have just spent three days with them in Tempe, Arizona at our annual business mastermind Business Black Ops, and during our many conversations, they mentioned they would shortly be kicking off their weekly podcast titled, 20 Minutes with Lonnie and Some. While I had them both in one place, I thought this was an excellent opportunity to learn more. On this episode we discuss: The opening of their third Dragon Gym Client engagement Why there needs to be a balance between diet and exercise, it's dangerous to go too far either way The importance of having a positive mindset Why you’re the sum of the five people, you hang around with most.  To change your environment, you need to change the input The podcast will cover health...

Petra Fisher is known as the “cranky old fuddy-duddy who claims to know shitloads about LinkedIn". On her LinkedIn profile, it says she can help global entrepreneurs attract more clients. Petra helps entrepreneurs around the globe find not just any old client, but the most fun, brilliant, motivated ones. “Your LinkedIn Presence must filter out crap clients and attract the right people”, she says. On this episode we cover: Why you need to add personality to your profile Why Linkedin is a valuable social media platform for entrepreneurs  Benefits of keeping a narrow focus on your intended market.  Why becoming predictable with your post is a benefit The positive benefits of not being afraid to share your knowledge Why sharing your knowledge will make your clients think about you first and not Google Text and audio messaging  Working through your profile in the correct order Linkedin profile mistakes  Making all your previous work history make sense with wh...

Wolf Lane Distillery is a micro-distillery in the heart of Cairns, Far North Queensland. Their Gin is handcrafted to deliver a slice of paradise.  Today I talk with two of the owners Sam Kennis and Darren Barber about this latest business venture, their new Tropical Gin, and get an update on their Three Wolves Premium Restaurant & Bar, Flamingo's Tiki Bar , and Bay Rd Brewing .  What we discussed: Why Gin? Challenges of business ownership Government taxes on alcohol production (My God!!!) Uncertainty of business  Importance of a well-trained team Why your business needs to keep evolving Exit Strategies What's next for the distillery Final Tip Darren: Don't overthink it; just do it.  Sam: Don't think.  If you wait for everything to be perfect, you've waited too long. Start taking immediate action. If you have any questions about this episode, please email me at tf@tysonfranklin.com   Most Recent Episode