It's No Secret with Dr T.

Jodi Krangle is from Toronto, Canada, and has been a voice actor since 2007 and has worked with clients from major brands all over the world in industries like health care, charities & non-profits and the hospitality/travel market. She was an early adopter of the internet and created an award-winning songwriting resource website called The Muse’s Muse in 1995. It helped her learn a lot about SEO and how audio can and should be used in your branding. On this episode we discuss: Branding is just not graphics Using audio for branding  Audio branding doesn't happen by accident; someone has to put some thought into it if you want it done right Your answering machine message, intros and outros of podcasts, inflight entertainment, kiosk announcements, airline instructions are examples of audio we hear every day and don't realise.  Everyone notices BAD AUDIO If you're using music in your audio message, make sure it matches your branding and voice.  When to use a vo...

TSUFIT is the author of Award-Winning book Step Into the Spotlight!: A Guide to Getting Noticed. She is a former lawyer, actress, singer & stand-up comedian.   TSUFIT currently coaches professionals, entrepreneurs, business owners, authors, speakers, coaches, consultants and CEOs to catapult their brands and themselves into a starring role! She coaches her clients to get seen, get heard and get noticed.  More detailed show notes coming soon   Most Recent Episode

If you want to grow your small business fast the best way to do it is to clearly identify your client avatar (your ideal client) as soon as possible, and then develop your USP - Unique Selling Proposition based on that avatar.  My guest today, Alex Frees is a Marketing Strategist. He is a frequent speaker and consultant in the areas of marketing, sales, business automation, and client/customer selection, cultivation, retention, and referral, and he is currently the Director of Marketing at Credit Suite which was recently ranked on the Inc 5000 list. What is a Marketing Strategist? A marketing strategist develops strategies and processes to enhance the marketing of a business. Marketing is used as a driver of revenue, it's not an expense.  The Client Avatar Many companies think they need to market and sell to everybody, but this is a mistake.  It's similar to niching down your business, except you are niching down who you are selling and marketing to. It seems like ...

If you want to become a market leader, you need to understand and embrace the power of audio and learn how to use it to market and grow your small business. With the vast array of streaming services, consumers are accustomed to using audio in their daily lives, so now is the perfect time to grab this medium with both hands and use it to its full capacity. I want to point out that I recorded this episode using a lapel mic and iPhone at a recent Business Black Ops event in Tempe, Arizona, so the quality is less than optimal. Still, I enjoyed the LIVE aspect of the recording, and I hope you do as well.  On this episode I discuss: The various ways audio can be beneficial in business Creating MP3 files Distributing on social media Audiograms & Headliner Hosting a podcast Becoming a professional podcast guest Audio Recording & Equipment Current recording options available Recording & Editing (It’s easier than you think) Why a script is important Top 10 Reas...