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Showing posts from March, 2020

205 - Fan's First Experience with Jesse Cole, The Savannah Bananas

Every business, whether they know it or not, is in the entertainment business. And, when it comes to entertainment, you need to know what your fans want, and then you need to give it to them in spades. Jesse Cole, with the help of his wife Emily and dedicated Banana Team, have taken this Fan's First Experience to a whole new level.  Jesse Cole is the author of Find Your Yellow Tux and co-owner of The Savannah Bananas, a baseball team in Savannah, Georgia. The team entered the Coastal Plains League in 2016, and after a relatively tight first year they went on the have three consecutive successful sell-out seasons from 2017-2019, and it doesn't look like slowing down any time soon.  On this episode we discuss:  Why the Savannah Banana's have 4000+ fans per game while other teams in the league struggle to get 200 - 500 fans.  How to turn boring into something exciting.  Asking yourself what business are you really in.  "When you’re in the entertainmen...

204 - Setting Up A Niched Online Physiotherapy Business with Brodie Sharpe

With everything that is happening in the world right now with the coronavirus (COVID-19) pandemic, more and more businesses are asking their team to work from home, so this episode with Brodie Sharpe couldn't have been better timed. Brodie owns a niched online physiotherapy business aimed at runners called Break Through Running, which can be found online at  https://breakthroughrunning.physio/ Today we discuss: The how and why of creating an Online Physiotherapy Business Testing out the processes Using his two podcasts to promote his business and what he is passionate about: Everyday Running Legends Podcast - interviewing runners with great stories Run Smarter Podcast - this podcast is educational and ties in more with the business Lessons learnt from the book  Book Yourself Solid by Michael Port Don’t worry about delivering too much information. What you want to do is deliver as much information that you’re uncomfortable with, and then deliver more. Becoming the...

203 - Leveraging Video Longterm with Byron Dempsey

Byron Dempsey is the owner of Stream Digital Marketing, a company that specialises in creating social media video content for podcasters and keynote speakers. The power of video is to leverage what you're already doing.  He is also the host of the Driven Young Podcast which explores ways to help educate and inspire the younger generation around entrepreneurship and practical life skills we arent taught in school.  On this episode we discuss: How to create a lot of video content in a short amount of time How a 40-minute talk can generate enough material for the next two months. Leverage what you’re already doing.  Why public speaking and podcasting videos are more natural to work with. Leveraging longterm and being aware of video formats. Tip for Podcasters If you're already podcasting, it's as simple as putting your smartphone on a $10 tripod and pressing record. You've already go the audio sorted.  You have options: You can record externally (Camera or ...