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Showing posts from May, 2020

211 - The Farewell Episode with Jeff Peterson

Episode 211 is the farewell episode for It's No Secret with Dr T., and I thought I would bring back my good friend, previous guest and long-term supporter of the podcast Jeff Peterson to help my say goodbye.  Jeff Peterson is the owner of Geneva Supply and was a guest on the show back on Episode 017 with Bill Davis, titled Drive Your Business .  In addition to bidding farewell, I did manage to draw some more business wisdom from Jeff before we hung up the microphone.  Today we discuss: Working with Amazon Helping manufacturers with Content & Brand Management  What takes to get noticed Why entrepreneurship is bullshit Intrapreneurship - the c reative entrepreneurial spirit within an organisation Why you should not ask family and friends what they think of your ideas, just remember the bad singers you've seen on American Idol, someone told them they were good at singing.  Why you should have a business card. "When you're living in a world wher...

210 - Business Agility & Leading Teams with Stephen Pozzebon

Stephen Pozzebon is the Regional Head of Organisational Management, Australia & New Zealand for Allianz Partners.  On this episode, Stephen will be sharing his wisdom and knowledge when it comes to managing and leading teams and business agility, which is especially important right now with how the world has changed with COVID-19.  We also discuss:  How leading teams has changed with COVID-19 Being in Italy before the pandemic hitting Australia Moving 80% of his team to work from home Keeping people connected and social interactions Working at different companies during the GFC and using this experience now with COVID-19 Born leadership versus developed leadership The difference between corporate and private enterprise and the speed of implementation Unpacking strategy into proper execution Warm and fuzzy powerpoints by outside consultants are no longer good enough. Changing and adapting to thinking faster Team empowerment and accountability Differen...

209 - Marketing Post Covid-19 with Justin Blake

Justin Blake is the owner of Justin Blake Media , and on this episode, we discuss marketing and what you should be doing now and post COVID-19. What you do now will set you up for when we come out the other end. The biggest problem facing many small business owners is what they think marketing is, and more often than not, it's not marketing, it's wishful thinking.  On this episode we discuss: Word of Mouth Marketing and why it is flawed It's too slow You're not in control of it. The message relayed about your business could be incorrect. Social media and the internet are at our fingertips but: You need to focus on your ideal client. Who do you want to work with?  You need to know where they are, and you need to be there.  You need to have the right message and talk to them in a way they understand.  You cannot expect people to know what you do, so educate them.  Why are you different? The importance of claiming your Google My Business Page...