FMF030 - Marketing Pillar Three: Internal Marketing


Internal marketing is all about marketing to your existing client database, and the best thing about this is you’ve already done all the hard work. You’ve already collected their details, because they’ve made a past enquiry and supplied you with their email or postal address, or they have used your services or purchased your product from you and are now a happy client.

In this episode I discuss: 

* YOUR CLIENT DATABASE IS GOLD

* MISTAKES I MADE WITH MY OWN DATABASE (Sad Story)

 

* MY TOP 16 INTERNAL MARKETING TIPS

1. TELEVISIONS

2. PUT UP SIGNS THAT SAY 'WE HAVE A WEBSITE'

3. PICTURES & POSTERS ON WALS 

4.  COMPANY BROCHURES

5. CLIENT RECEIPTS

6. INTERNAL MARKETING SURVEYS

7. ON-HOLD MESSAGES

8. ANSWERING MACHINE MESSAGES

9. SIMPLE LETTERS

10. A SIMPLE THANK YOU NOTE

11. NEWSLETTERS

12. EMAIL DATABASE

13. SHORT MESSAGE SERVICE – ‘SMS’ (TEXT)

14. CLIENT SATISFACTION SURVEYS

15. REVIEWING AND REACTIVATING CLIENT FILES

16. KEEP INTERNAL MARKETING CONSISTENT

This is just my top 16 internal marketing ideas, and this is not a complete list of ideas – it’s endless once you put on your thinking cap.

Visit my website https://www.tysonfranklin.com/news for more detailed notes or email me at tf@tysonfranklin.com if you have any questions. 

It's No Secret Business Conference - CAIRNS 

On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)

There are two more international guests and seven local speakers lined up for this unique event.  

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

 


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