It's No Secret with Dr T.

Focusing on attracting new people into your business is essential, but don't forget about the people you already have in your database, they need to be nurtured.    You need to have a well-developed retention process/strategy, otherwise, your business is like a bucket full of holes, and no matter how much water you pour in, just as much water flows through the holes and is lost.  This happens in many small businesses, which is why they 'must' keep attracting new people into their business. Your goal is to patch up these holes before they become rusty, or too big to fix.      What's the point of doing all the hard work to make someone aware of the services you offer, only to see them leave your business and end up with your competitors?   It’s important to understand the lifetime value of an average patient/client/customer. If you just focus on the immediate sale and not the long-term value, you're leaving a lot of money on the table....

If you're a fan of Australia's Shark Tank you'll know exactly who Glen Richards is, but do you know his story, and how he went from an outback kid growing up on a property in Western Queensland, to listing Greencross Vets on the Australian Stock Exchange?  He is a country boy at heart and as Glen put it, there's no room for arrogance or ego if you want to be a success in business.  Today Glen and I talk about: How his first business plan was developed on the Trans Siberian Train trip out of Moscow, with a group of Ukranian businessmen, drinking vodka for a full week.  How his initial business plan morphed from a single veterinarian practice in Townsville to a network of vet hospitals across Australia.  Masterminding and brainstorming with like-minded business people.   Benchmarking Listing on the ASX and why they didn't wait until everything was perfect.   Why it's impossible to know it all and why you need to know when and who to bring i...

Even though I think every marketing pillar should be used in one way or another, regardless of the business type, this marketing pillar is number one and trumps all others.  Today I cover: Websites Google Analytics Collecting Emails Blogs Video Content  Social Media Audio The Mothership For more detailed notes please visit https://www.tysonfranklin.com/news/podcast/1527-marketing-pillar-6-online-marketing Did you listen to: Marketing Pillar One - Professional Referrers Marketing Pillar Two - Non-Professional Referrers   Marketing Pillar Three - Internal Marketing   Marketing Pillar Four - External Marketing   Marketing Pillar Five - Verbal Marketing  It's No Secret  Business Conference  On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is  David M Frees  from P...

Ben August and Jamie Baker run a software company in Cairns called MASSBLOCK and they're currently developing tools and apps to help people manage their cryptocurrency investments. I personally knew nothing about cryptocurrencies and was totally unaware how big the crypto world was and how big it's going to become, and the ramifications it will have on our future lives.  GOOD NEWS: After talking with Ben and Janes I feel I'm now a lot wiser about the crypto world and you will be as well after listening to this podcast episode.  Today we talk about: * Different types of Cryptocurrencies and why Bitcoin is the most famous.  * Blockchains, Digital Wallets and underlying tech * Why cryptocurrencies are still in its infancy * Charlatans in the industry - at present, it is like the wild wild west.  * If you're thinking of investing in cryptocurrencies now, or in the future, do your research and don't rush in.  Ben & Jamie's website:  https://massbloc...

I look at verbal marketing as any form of marketing that involves you opening your mouth and communicating with others. If you're one of those people that get nervous meeting people for the first time or talking in front of crowds, don’t be concerned – it’s normal, and you’re not alone, it is a common fear. Mark Twain said, “There are only two types of speakers in the world. The nervous and the liars.” On this podcast, I will discuss the four most common forms of verbal marketing, which are: 1. Business Lunches & Networking Events 2. Public Speaking Opportunities 3. Trade Shows & Expos 4. The Elevator Speech Visit my website  https://www.tysonfranklin.com/news  for more detailed notes or email me at  tf@tysonfranklin.com  if you have any questions.  Did you listen to: Marketing Pillar One - Professional Referrers Marketing Pillar Two - Non-Professional Referrers   Marketing Pillar Three - Internal Marketing   Marketing Pillar F...

'Super Joe' Pardo a business consultant based in Philadelphia. He is the author of four books, and he helps business owners build their business for their lifestyles, not the other way around, and today we talk about his latest book SALES WON'T SAVE YOUR BUSINESS and how this concept can be applied to your business and lifestyle. Joe has a mission to bring the SUPER out in  everyone.  For more detailed notes from this particular episode, please visit my website tysonfranklin.com And don't forget to visit Super Joes website superjoepardo.com  FREE  DOWNLOADS: First 16 Pages of My Book  – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. Most Recent Episode

External marketing encompasses everything you do to attract new clients to your business. As the business owner, you need to be promoting your business from the time you wake up until the time you go to sleep. You need to always in marketing mode. Here are 8 External Marketing ideas, which I believe are still useful today, and one I'm not so sure about: 1. Work Shirts 2. Newspaper 3. Magazines 4. Media Releases  5. Editorials 6. Television 7. Radio  8. Sponsorship Depending on your target market, hardcopy telephone directories may still have some use, even though I have not used one, or advertised in one for many years.   If you have any questions about external marketing, please email me at   tf@tysonfranklin.com .  Did you listen to: Marketing Pillar One - Professional Referrers Marketing Pillar Two - Non-Professional Referrers   Marketing Pillar Three - Internal Marketing   It's No Secret  Business Conference  On the 17th ...

Asmar Gary is from Jacksonville, Florida, and he is one of the coolest people on the planet. In fact, Samuel L. Jackson is probably shaking in his boots. Asmar runs a company called Spirited Consulting Co. which specialises in teaching Bartenders about personal branding, but when I first heard Asmar speak about this concept I thought WOW, this information could apply to any profession or individual. When it comes to developing your personal brand you first have to follow your strengths and do a little soul-searching, and then when you find it, you need to 'go all in'. Once you define what you're good at, you need to work out who are you able to help.  Today we discuss: * Finding Your 'Spirit Animal' * Showcase Your Shift * Find Your Brand Voice * Building An Online Presence For more detailed notes visit my  WEBSITE or you can email me directly at  tf@tysonfranklin.com  if you have any questions.  And don't forget to connect with Asmar Gary if you want...