FMF031 - Marketing Pillar Four: External Marketing


External marketing encompasses everything you do to attract new clients to your business. As the business owner, you need to be promoting your business from the time you wake up until the time you go to sleep. You need to always in marketing mode.

Here are 8 External Marketing ideas, which I believe are still useful today, and one I'm not so sure about:

1. Work Shirts
2. Newspaper
3. Magazines
4. Media Releases 
5. Editorials
6. Television
7. Radio 
8. Sponsorship

Depending on your target market, hardcopy telephone directories may still have some use, even though I have not used one, or advertised in one for many years.

 If you have any questions about external marketing, please email me at tf@tysonfranklin.com. 

Did you listen to:

Marketing Pillar One - Professional Referrers

Marketing Pillar Two - Non-Professional Referrers 

Marketing Pillar Three - Internal Marketing 

It's No Secret Business Conference 

On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)  

There will also be seven local business owners and entrepreneurs. More information is coming shortly. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.


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