130 - Using Comedy To Get Your Point Across with Larry Roberts





Larry Roberts lives in Lewisville, Texas and he is a Business Intelligence Analyst, author of an Amazon #1 Bestseller, host of the Readily Random Podcast and owner of Readily Random Media. He is also a bit of a comedian and uses comedy to get his point across. 

 As expected, my conversation with Larry Roberts was random, and we covered a lot of topics, but we did pull out some golden nuggets along the way.

High-Level Reporting

As a Business Intelligence Analyst and collecting data, it's about knowing what is important before you deep dive. Of course, there is a discovery process, which helps identify what is valuable and there’s always room for improvement.
When analysing data, it’s important to talk to the individuals that the process is going to impact the most.

His First Business Venture

His first business, which he ran alongside his day job, got too big too fast and he eventually had to decide to quit his day job or to sell the business. He still regrets the decision he made.
There were a lot of takeaways from this experience:
  • You don’t need to know everything before you get started.
  • You do have to love what you’re doing more than the money that you make.
  • He learnt how to start a business and how to run a business, but he never had an exit strategy when it mattered most, which is why he had to make a forced decision to keep his day job (career) or keep the business.
  • Giving up your career is a risky option.

Passion For What You Do

It’s easy to tell if you’re passionate about what you’re doing, you’re always looking for ways to improve and get better, and you do it automatically.
Passionate people also engage a business coach or mentor to help guide them through the process of what it is they want to learn. A business coach and mentor speed up the learning process.

Podcasting For Your Business

We’re often asked if every business can benefit from a podcast and the answer is YES because a podcast can be whatever you want it to be. You need to share what you know.
Larry gives a great example of ‘Larry The Landscaper’ and how his knowledge of landscaping may not appeal to the masses, and it won’t become the world’s greatest podcast, but it will appeal to a small niche of people, and that’s what you want. It’s realism as its best.
Podcasting keeps you in the ear of your target audience and it’s one of the cheapest marketing tools you will ever use.

Avoid Bad Courses

You need to avoid paying for overpriced courses, run by people that do not have experience. Check their credentials and make sure they know what they’re talking about, and have they done what it is you want to learn.

Using Comedy

Comedy is a tool, and it's an excellent way to break the ice with any crowd. There will always be that one person in the room that is a tough nut to crack, and if you can get them to laugh, you’ve got everyone.
Comedy is a great way to get an important point across because laughter helps with retention. An audience will always remember a speaker that makes them laugh, but be warned, do not use canned jokes that do not fit the situation, it will make you look bad.

Monday Morning Tip

You control your happiness, even if you’re in a bad environment. You can choose to let a situation piss you off, or decide to look at it differently and therefore affect you differently.
If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com or connect with Larry Roberts at Readily Random Media. 
If you like this episode you'll also enjoy:
Not Liking Your Career Path with Eric Hunley

iTunes Reviews

If you're enjoying It’s No Secret with Dr T., please tell your friends and family, and if you enjoy it a lot, it will put a HUGE smile on my face if you wrote a review on iTunes.
Reviews do two things:
  1. It gives social proof this show is worth checking out
  2. It lets the host know that people are listening and care

Newsletter

If you want to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with daily emails.

Most Recent Episode

Comments

Post a Comment

Popular posts from this blog

INS050 - Indispensable Marketing (Tactics & Strategies) with Patrick McFadden

Image
Patrick McFadden is the owner of Indispensable Marketing, and today we discuss the importance of effective marketing and how it can make your sales process easier, or harder depending on how effective it is, and why advertising and sales are sub-sets of marketing.  Advertising is often confused with marketing because it is the most visual part of marketing, but marketing is all about building trust, and your trust is always on trial, so good marketing can build trust, whereas poor marketing can erode it.  Awareness & Education How often do you hear someone say, "I didn't know they did that"? These comments show missed opportunities for the business owner, and it is a sure sign they need to focus more on awareness and education. Online Searching & Content  People search online because they know they have a problem. Therefore we need to educate them on how we can help them, and it needs to be linked back to your solution. When you write a blog or...
Read more

INS055 - Why Linkedin Rules Over Other Social Media with Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works, an Amazon #1 Best Seller and he is an expert when it comes to Linkedin, using video and getting the most out of your social media marketing. He is an expert in content creation, and in 2015 his blog was Australia's #1 business blog, so he knows what works and what does not. Adam also is a partner at  Bluewire Media .  Many of the social media platforms have become more significant than everyone initially anticipated, and over the past decade they have evolved and changed, and things that worked a few years ago are no longer working.   For detailed show notes please visit  https://www.tysonfranklin.com/news/podcast/1656-why-linkedin-rules-over-other-social-media If you have any questions about this podcast or associated notes, please send me an email at  tf@tysonfranklin.com To get in touch with Adam Franklin You can visit his website:  BLUEWIRE Media   Adam's FREE GIFT: -  33 ...
Read more

INS06 - 7 Steps To Self-Publishing with Michael Hanrahan

Michael Hanrahan owns a publishing company in Melbourne Australia, Michael Hanrahan Publishing, and is the author of Stand Out, 7 steps to self-publishing a book that will build your profile, promote your business and make you stand out from the crowd. Today we discussed: Why the lines between traditional publishing and self-publishing have become blurred. Self-published books use to have poorly designed covers, sub-standard layout and poor print quality. They looked cheap, but not anymore. Technology has changed the publishing world. Everything runs on a digital workflow and it’s now more viable to do short, high-quality print runs. Printing 200 copies is now quite common. It now only takes three months from a written word document to finished book. What is an ISBN and why is it important? ISBN stands for International Standard Book Number and you need to get this right. Every book and eBook has an individual ISBN number and some self-publishers make the mistake of tryi...
Read more