Ep 132: Copywriting Secrets To Get Results Online with Rob Sattler



Sometimes your best ideas will come to you when you're really, really tired.

Full episode available at Ep 132: Copywriting Secrets To Get Results Online with Rob Sattler


There's a vast difference between writing and copywriting. Writing can be creative, or factual, and used for fictional and non-fiction blog posts and articles, whereas copywriting is about creating words that go on a page, manuscript or advertisement that tells a message, with a goal to get an active response from what you write. 
Rob Sattler, aka Rob The Copywriter openly shares his copywriting secrets to help businesses owners get better online results using effective sales copy and direct response writing. 
"True Sales Is About Solving Peoples Problems". 

Purpose of Blogs 

Blogs should be used to educate, inform and inspire, and over time they help build trust. People want their problems solved, and if they land on your blog post, you must give them the information they were searching. 
There must be value for the reader; however, at the end of each page, you should have a clear CONTACT US or MORE INFORMATION button. It should be a simple invitation, not a hard-sell.

 Sales Copy Purpose
When you're writing copy for sales you are:
  1. Selling to someone who wants to buy
  2. Helping uncover a problem they didn't know they had. 

Big Website Let Downs 

Most business websites are like brochures. They're full of pretty pictures and a lot of small text. Contact details and phones numbers are often difficult to find, and there's no clear direction button to learn more or buy. 

Create Emotive Headlines

Direct response sales copy if all about creating emotive headlines and emotive sub-headlines, with a goal to get people thinking about the problem they have. 
When someone lands on your website, it's because they've clicked on a link or they found your site while doing a specific search on Google. 

Landing Pages That Work 

Your LANDING PAGE needs to define the problem and how you can solve it. You need to be brief and straight to the point.
Use words that clearly define their problem so they know they're on the right page and explain the solution/s.
Point out the features and benefits and remember this page is not designed to tell them more about you. 

Think About Every Website Page 

All your website pages should be geared around selling or helping the reader take the next step.
Follow this simple format as a minimum:
  • Emotive headline
  • Emotive sub-headline 
  • Short paragraphs that are easy to read
  • Contact or Call To Action BUTTON
Your call to action button could say - Are You Experiencing...Right Now. 

Using Fresh Eyes

When you write copy, do not post it straight away. Go back to it the next day or a few days later with fresh eyes. You'll be surprised what you pick up. 
If you're writing late at night when you're exhausted, you can be exceptionally creative, which is excellent, but this is when you must never post online and always go back and re-read the following day. 
"Just because you can write it doesn't mean you can write direct response sales copy". 

Rob The Copywriter 

When Rob works with a client and before he can write any direct response sales copy he will always send a questionnaire to learn more information. 
  • Details about the product/service
  • All the features
  • All the benefits
  • Details about competitors 
  • Details about the best and worst selling products in their market
  • 5 Reasons why people wouldn't buy from you. 
The last question is important because it addresses concerns why people would not use your product/service, and using this information Rob can spin this information into a benefit from a feature. 

Copywriting Is Not Search Engine Optimisation

Direct response copywriting is for people who have already landed on your page, so your SEO should have already been done. 
If you're getting a lot of visitors to your website, but they are leaving without taking any action, it shows your SEO is good, but your direct response copy is weak. 

Monday Morning Copywriting Tip

  1. Keep it simple and say what you do.
  2. Have a clear headline, so they know what you do.
  3. Only have a small amount of text.
  4. Have clear sub-headlines down the page so the reader can get the gist of what you're talking about and how you can solve their problem.  
  5. At the bottom of every page give them an opportunity to LEARN MORE, or BUY. 
You can email Rob Sattler at Rob@getcopy.com.au and if you visit his website https://www.RobTheCopywriter.com.au you can organise a FREE STRATEGY SESSION. 
If you have any questions about this podcast or blog, please send me an email: tf@tysonfranklin.com.  

If you like this episode, you will enjoy:

iTunes Reviews

If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.
MOST RECENT 5-STAR REVIEW
I thoroughly enjoy listening to Tyson's conversational style podcasts. I have listened to them from day one, as they are always interesting and fun. The guest’s topics are always diverse in delivering useful information and tips for any business owner.
Leticia M. Moran via Apple Podcasts · Australia · 12/04/18

Newsletter

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails. 

Comments

Post a Comment

Popular posts from this blog

INS050 - Indispensable Marketing (Tactics & Strategies) with Patrick McFadden

Image
Patrick McFadden is the owner of Indispensable Marketing, and today we discuss the importance of effective marketing and how it can make your sales process easier, or harder depending on how effective it is, and why advertising and sales are sub-sets of marketing.  Advertising is often confused with marketing because it is the most visual part of marketing, but marketing is all about building trust, and your trust is always on trial, so good marketing can build trust, whereas poor marketing can erode it.  Awareness & Education How often do you hear someone say, "I didn't know they did that"? These comments show missed opportunities for the business owner, and it is a sure sign they need to focus more on awareness and education. Online Searching & Content  People search online because they know they have a problem. Therefore we need to educate them on how we can help them, and it needs to be linked back to your solution. When you write a blog or...
Read more

INS055 - Why Linkedin Rules Over Other Social Media with Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works, an Amazon #1 Best Seller and he is an expert when it comes to Linkedin, using video and getting the most out of your social media marketing. He is an expert in content creation, and in 2015 his blog was Australia's #1 business blog, so he knows what works and what does not. Adam also is a partner at  Bluewire Media .  Many of the social media platforms have become more significant than everyone initially anticipated, and over the past decade they have evolved and changed, and things that worked a few years ago are no longer working.   For detailed show notes please visit  https://www.tysonfranklin.com/news/podcast/1656-why-linkedin-rules-over-other-social-media If you have any questions about this podcast or associated notes, please send me an email at  tf@tysonfranklin.com To get in touch with Adam Franklin You can visit his website:  BLUEWIRE Media   Adam's FREE GIFT: -  33 ...
Read more

INS06 - 7 Steps To Self-Publishing with Michael Hanrahan

Michael Hanrahan owns a publishing company in Melbourne Australia, Michael Hanrahan Publishing, and is the author of Stand Out, 7 steps to self-publishing a book that will build your profile, promote your business and make you stand out from the crowd. Today we discussed: Why the lines between traditional publishing and self-publishing have become blurred. Self-published books use to have poorly designed covers, sub-standard layout and poor print quality. They looked cheap, but not anymore. Technology has changed the publishing world. Everything runs on a digital workflow and it’s now more viable to do short, high-quality print runs. Printing 200 copies is now quite common. It now only takes three months from a written word document to finished book. What is an ISBN and why is it important? ISBN stands for International Standard Book Number and you need to get this right. Every book and eBook has an individual ISBN number and some self-publishers make the mistake of tryi...
Read more