158 - The Role of The Marketing Director with Jerry Green


Jerry Green is the Marketing Director at the Indiana Podiatry Group, which encompasses eleven podiatry businesses in Indiana, USA and treats more than 3000 patients per week. 

If your business is dependant on a steady flow of new referrals, you need to consider adding a marketing director to your team, and this doesn't just apply to podiatry or the healthcare industry, every business that interacts with people face-to-face can benefit by having someone fulfil this role. 

Before selling my own podiatry business in 2016, this was one of the most critical positions held, and it produced our most significant source of referrals. 

After selling my business, the new owners did not see the role as necessary and did away with it, which I believe was a costly mistake. 

For more detailed show notes, please visit https://www.tysonfranklin.com/podcast

If you have any questions about this podcast episode or would like to know more about developing the Marketing Director position, please contact me at tf@tysonfranklin.com

If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

12 Secrets to Get More People Through Your Front Door

If you like this episode you will enjoy:

Episode 153: Aligning Your Social Media To Your Business with Matt Hanham


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