159 - Google Ads & Pay Per Click with James Yuille


Do you want more motivated buyers to your website and be found on Google? My guest, James Yuille is the owner of Media Glue, and that is what his company does, help businesses get found on Google. 

Google Ads is a great marketing tool. However, there has been a lot of negative publicity and scepticism and about Google Ads and my conversation, today with James will strip away a lot of this confusion. 

On this episode we discuss: 

  • Identifying and understanding who is a Google Ads expert. 
  • The difference between Google Partners (blue stripe) and Google Premium Partner )orange Stripe)
  • Google does not endorse SEO

"SEO is all about trying to beat Googles algorithm, and that won't happen."

  • The history of Coke trying a new recipe
  • How to deal with a nuisance competitor

"Advertising has one purpose, to sell stuff, and Google Ads gives everyone a level playing field".

  • Newbie Mistakes
  • The secret to a successful campaign on Google Ads is the preparation.
  • Then, there is a lot more work to do. It's like fine-tuning a supercar. 
    • Look at Ads every couple of days
    • At the end of 30-days look at the data rather than the results
    • Review of Keywords
    • Split testing
    • Conversion tracking, etc. 
  • Position on page
    • Google rewards relevance - the ad has got to mention the relevant words
    • Quality Score: Ad and page congruence
    • Bib ($) times Quality Score determines rank on page
  • Have a strong negative keyword list - I do not want my ad to show if these words are searched.
  • The value of a client/customer/patient
  • Google Analytics 
  • Age of websites - Budget to replace your site every three years. 
  • Speed of websites. Page loading and mobile loading 

https://www.thinkwithgoogle.com/feature/testmysite 

"Google won't tell you how to get better organic results, there a media company".

FREE DOWNLOAD From James: Are Google Ads Right For Your Business? 

Monday Morning Tip

Spend time documenting what problem you solve and who you solve it for. Then ask, is what you do relevant? 

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with James Yuille at Media Glue. 

If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

12 Secrets to Get More People Through Your Front Door

If you like this episode you will enjoy:

Episode 157: How To Avoid SEO BS with Nicky Jurd

Episode 153: Aligning Your Social Media To Your Business with Matt Hanham

Episode 138: Why 76% of Google & Facebook Ads Are Wasted with Chris Dayley 


Most Recent Episode

Comments

Post a Comment

Popular posts from this blog

INS050 - Indispensable Marketing (Tactics & Strategies) with Patrick McFadden

Image
Patrick McFadden is the owner of Indispensable Marketing, and today we discuss the importance of effective marketing and how it can make your sales process easier, or harder depending on how effective it is, and why advertising and sales are sub-sets of marketing.  Advertising is often confused with marketing because it is the most visual part of marketing, but marketing is all about building trust, and your trust is always on trial, so good marketing can build trust, whereas poor marketing can erode it.  Awareness & Education How often do you hear someone say, "I didn't know they did that"? These comments show missed opportunities for the business owner, and it is a sure sign they need to focus more on awareness and education. Online Searching & Content  People search online because they know they have a problem. Therefore we need to educate them on how we can help them, and it needs to be linked back to your solution. When you write a blog or...
Read more

INS055 - Why Linkedin Rules Over Other Social Media with Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works, an Amazon #1 Best Seller and he is an expert when it comes to Linkedin, using video and getting the most out of your social media marketing. He is an expert in content creation, and in 2015 his blog was Australia's #1 business blog, so he knows what works and what does not. Adam also is a partner at  Bluewire Media .  Many of the social media platforms have become more significant than everyone initially anticipated, and over the past decade they have evolved and changed, and things that worked a few years ago are no longer working.   For detailed show notes please visit  https://www.tysonfranklin.com/news/podcast/1656-why-linkedin-rules-over-other-social-media If you have any questions about this podcast or associated notes, please send me an email at  tf@tysonfranklin.com To get in touch with Adam Franklin You can visit his website:  BLUEWIRE Media   Adam's FREE GIFT: -  33 ...
Read more

INS06 - 7 Steps To Self-Publishing with Michael Hanrahan

Michael Hanrahan owns a publishing company in Melbourne Australia, Michael Hanrahan Publishing, and is the author of Stand Out, 7 steps to self-publishing a book that will build your profile, promote your business and make you stand out from the crowd. Today we discussed: Why the lines between traditional publishing and self-publishing have become blurred. Self-published books use to have poorly designed covers, sub-standard layout and poor print quality. They looked cheap, but not anymore. Technology has changed the publishing world. Everything runs on a digital workflow and it’s now more viable to do short, high-quality print runs. Printing 200 copies is now quite common. It now only takes three months from a written word document to finished book. What is an ISBN and why is it important? ISBN stands for International Standard Book Number and you need to get this right. Every book and eBook has an individual ISBN number and some self-publishers make the mistake of tryi...
Read more