165 - Top 10 Branding Mistake (Part 2) with Dr Fern Kazlow


There is far more to branding than colours, design, headlines and logos, and Dr Fern Kazlow (aka Dr K), New York City Psychotherapist, speaker, author, and business and branding consultant helps explain the Top 10 Branding Mistakes business owners make.

In part 1, we covered the first two points, and in Part 2, we cover points 3 - 6.  

I apologise for the delay between part one and part two of this three-part branding series, but you do not need to listen to these episodes in order, but when you have the time, please go back and listen to part one. 

Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1) 

1. Letting Others Define You

2. Not Backing Up Your Brand

On today's episode we cover:

3. Not Having An Aligned Brand Strategy

4. Not Power Connecting

5. Not Infusing Your Brand Every Place

6. Failure To Lead Your Brand

Ask yourself this question with every activity you do, 'Is it strengthening your brand or weakening your brand?'

If you have any questions about this podcast you can contact me directly at tf@tysonfranklin.com or connect with Dr K on Facebook, Linkedin or visit her Website: Dr Fern Kazlow

If you liked this episode you may also enjoy Dr Fern Kazlows first podcast with me:

Ep 38: High Performers Live In The No Doubt Zone

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.


Most Recent Episode

Comments

Post a Comment

Popular posts from this blog

INS050 - Indispensable Marketing (Tactics & Strategies) with Patrick McFadden

Image
Patrick McFadden is the owner of Indispensable Marketing, and today we discuss the importance of effective marketing and how it can make your sales process easier, or harder depending on how effective it is, and why advertising and sales are sub-sets of marketing.  Advertising is often confused with marketing because it is the most visual part of marketing, but marketing is all about building trust, and your trust is always on trial, so good marketing can build trust, whereas poor marketing can erode it.  Awareness & Education How often do you hear someone say, "I didn't know they did that"? These comments show missed opportunities for the business owner, and it is a sure sign they need to focus more on awareness and education. Online Searching & Content  People search online because they know they have a problem. Therefore we need to educate them on how we can help them, and it needs to be linked back to your solution. When you write a blog or...
Read more

INS055 - Why Linkedin Rules Over Other Social Media with Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works, an Amazon #1 Best Seller and he is an expert when it comes to Linkedin, using video and getting the most out of your social media marketing. He is an expert in content creation, and in 2015 his blog was Australia's #1 business blog, so he knows what works and what does not. Adam also is a partner at  Bluewire Media .  Many of the social media platforms have become more significant than everyone initially anticipated, and over the past decade they have evolved and changed, and things that worked a few years ago are no longer working.   For detailed show notes please visit  https://www.tysonfranklin.com/news/podcast/1656-why-linkedin-rules-over-other-social-media If you have any questions about this podcast or associated notes, please send me an email at  tf@tysonfranklin.com To get in touch with Adam Franklin You can visit his website:  BLUEWIRE Media   Adam's FREE GIFT: -  33 ...
Read more

INS06 - 7 Steps To Self-Publishing with Michael Hanrahan

Michael Hanrahan owns a publishing company in Melbourne Australia, Michael Hanrahan Publishing, and is the author of Stand Out, 7 steps to self-publishing a book that will build your profile, promote your business and make you stand out from the crowd. Today we discussed: Why the lines between traditional publishing and self-publishing have become blurred. Self-published books use to have poorly designed covers, sub-standard layout and poor print quality. They looked cheap, but not anymore. Technology has changed the publishing world. Everything runs on a digital workflow and it’s now more viable to do short, high-quality print runs. Printing 200 copies is now quite common. It now only takes three months from a written word document to finished book. What is an ISBN and why is it important? ISBN stands for International Standard Book Number and you need to get this right. Every book and eBook has an individual ISBN number and some self-publishers make the mistake of tryi...
Read more