It's No Secret with Dr T.

Internal marketing is all about marketing to your existing client database, and the best thing about this is you’ve already done all the hard work. You’ve already collected their details, because they’ve made a past enquiry and supplied you with their email or postal address, or they have used your services or purchased your product from you and are now a happy client. In this episode I discuss:  * YOUR CLIENT DATABASE IS GOLD * MISTAKES I MADE WITH MY OWN DATABASE (Sad Story)   * MY TOP 16 INTERNAL MARKETING TIPS 1. TELEVISIONS 2. PUT UP SIGNS THAT SAY 'WE HAVE A WEBSITE' 3. PICTURES & POSTERS ON WALS  4.  COMPANY BROCHURES 5. CLIENT RECEIPTS 6. INTERNAL MARKETING SURVEYS 7. ON-HOLD MESSAGES 8. ANSWERING MACHINE MESSAGES 9. SIMPLE LETTERS 10. A SIMPLE THANK YOU NOTE 11. NEWSLETTERS 12. EMAIL DATABASE 13. SHORT MESSAGE SERVICE – ‘SMS’ (TEXT) 14. CLIENT SATISFACTION SURVEYS 15. REVIEWING AND REACTIVATING CLIENT FILES 16. KEEP INTERNAL MAR...

John Lee Dumas is a legend in the world of podcasting, and he is also a serial entrepreneur. We talk about this and so much more, plus why we are LEGENDS IN OUR OWN LUNCHBOX. What we cover:  Moving outside your comfort zone Tax benefits of Puerto Rico (4%) The JLD Brand Working while travelling  Why we are LEGENDS IN OUR OWN LUNCHBOX Lessons learnt in the army Good and Bad Leaders Extreme Ownership builds admiration Your Big Idea Connect with John Lee Dumas at www.EOFire.com Check out www.YourBigIdea.io If you have any questions about this podcast please email at tf@tysonfranklin.com  or visit my website https://www.tysonfranklin.com It's No Secret Small Business Conference - Cairns 17th - 18th August. For more details and bookings visit https://www.tysonfranklin.com/events     Most Recent Episode

A Non-Professional Referrer is a person or business outside of your specific industry that may be in a position to refer clients/patients/customers to your business.  For example, a plumber is a professional referral to a carpenter because they're industry-specific, whereas a hairdresser or coffee shop is a non-professional referrer because they are outside of the building industry.  Non-professional referrers are just as important as professional referrers and need to be nurtured the same way.  Visit my website https://www.tysonfranklin.com/news  for more detailed notes or email me at tf@tysonfranklin.com  if you have any questions.  It's No Secret  Business Conference - CAIRNS  On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is  David M Frees  from Pennsylvania, who was a...

Captain Jim Palmer shares his insights into having a dream business, but first, you've got to decide what a dream business looks like to you. Your goal is to achieve FINANCIAL FREEDOM, then TIME FREEDOM. If you want to see the complete show notes, please visit   TysonFranklin.com Most Recent Episode

What is a professional referrer? A professional referrer is industry specific, meaning it is a referral that comes from someone else in your specific industry. For example, in the health industry a Physiotherapist may receive a referral from a GP or Podiatrist, an Accountant may receive a referral from a Financial Planner or Bank Manager, and a Plumber may receive referrals from a Carpenter.  When you receive referrals, it's important to nurture them by maintaining regular contact because a referral you receive today could be gone tomorrow, but it's not always your fault. If you're an Accountant and you've been receiving referrals from a Lawyer for years, and then suddenly they stop, there could be reasons out of your control: A family member has set up an accounting practice A new Accountant has come to town and has done a better job than you at maintaining contact More often than not referrals are lost because you take them for granted, so here are a few t...

Donna Patane is a highly qualified Lawyer and Trademarks Attorney based in Cairns, and when it comes to winning a dispute in court over the use of a business name, the person owning the trademark is holding the gun, and the person with only a business name registration is holding the sword. Donna's advice is don't take a sword to a gun fight, as you will lose every time.  In this episode we discuss: Why small business owners need to protect their business names Trademark rules are similar in Australia, USA and the rest of the world (except China) The four entities, Company names, Business Names, Domain Names and Trademarks, and which is more powerful in a court of law.  A business name is there to protect the consumer, not the business owner. WOW!!! Advice for all business owners: Make sure you check the ASIC website for company and business names registrations. Also, check domain registrations and quirky variations using numbers and letters, and go ont...

This week I want to talk about your education, or more importantly who is educating you? As a general rule, you should never get your marketing education from the same person who is trying to sell you advertising, and this applies to all forms of advertising, both offline and online.   The Sales Rep has one job to do: sell you advertising. And that’s what they’re going to do. It’s not their fault if you’re naive. When I first moved to Cairns from the Gold Coast my business boomed, even without me gaining any additional business knowledge. But in all the excitement, I almost went broke because I signed up for advertising that was a bad fit for my business and my target market. I was led to believe that reach was more important than frequency, and I overspent and blew my marketing budget. It was a painful learning experience, and it took me a few years to fully recover, but there was no one to blame other than myself. Hindsight Hindsight is a great teacher, and this is why I kn...

Dr Fern Kazlow (aka Dr K) is a Psychotherapist, speaker, author, and business and branding consultant and she helps business people, especially high performers, the top one percenters (1%) live in the no doubt zone.  In this podcast episode we discuss: What is Clinical Psychotherapy? Peoples resistance to change Stories, beliefs and Trances.  Trances go much deeper than stories and beliefs. Fear of Failure  Fear of Success: because they have beliefs built around what success involves. (Time, Health, Family, etc) Reframing questions Why some people only get successful to a point and can go no further.  There's more to just having Skills & Knowledge. Your Mindset and the Action you take is also important.  Why some successes are not sustainable. How the top one percenters think and behave Why you may be missing business opportunities and speaking gigs Why people can CRUSH IT, but not sustain it. Some people may see you as being successful...

When I work with my coaching clients this is one subject I like to bring up very early because a lot of money can be wasted by not understanding the difference between Reach & Frequency. These two terms are often used by Sales Reps to assist in selling their marketing product. Basically reach is the number of people that will see your marketing message, whereas frequency is about how many times they will see it. The million-dollar question Is it better to make contact with 80 potential clients one time (reach), or is it better to make contact with only 20 potential clients four times (frequency)? A Sales Rep will tell you that they are both as important as each other; however, they are wrong. I’ll say that again – they are wrong because: Reach without frequency = Wasted money Building Relationships Marketing is about building a long-term relationship with your potential clients. Therefore it is vital for your marketing message to be consistent and repetitive, to the point of a...