It's No Secret with Dr T.

  If you're trying to navigate the challenges of building a successful small business while maintaining a life worth living you need to trust the processes laid down by successful entrepreneurs who have gone before you, and also business consultants like Angela Henderson, based in Brisbane, Queensland.    Angela Henderson has a background in mental health and counselling, and for some years has run a successful online business called  Finlee And Me , and successful coaching business for small businesses called  Angela Henderson Consulting.  Blogging For Netflix & P&O When you have a substantial audience on Facebook, and Instagram companies like Netflix and P&O Cruises want to reach your audience and will use you as an authority. This is how some people make money from blogging.  There Is Power In Networking  The best way to grow your business is to attend networking events; it's all about hugs and handshakes.  Sometime...

In December it's quite common to start looking ahead to next year and not reflect on the year that was. There is a lot to learn and to take away if you stop and reflect.   I'd love to say this was my idea, but it wasn't. Last week I tuned into a webinar with Deb Johnstone, and it was about reflecting on the year that was, and there were three key points.  Deb Johnstone was my guest It’s No Secret with Dr T., and the episode was called  Mastering Your Mindset .  Focus On The Positive Firstly – People have a habit of focusing on the negative, what they didn’t achieve throughout the year, instead of the positive things they have done. Deb asked us to consciously go through the year, month by month, and look at the highlights, and when I did this I was amazed, and I had forgotten many of my accomplishments, not all huge, but still significant. Columnist of Tropic Magazine 14 consistent monthly coaching clients New website I ran a successful event in August with...

Every small business wants more traffic to their websites, regardless of the industry, but traffic alone does not guarantee success, there must be a certain level of conversion and long-term engagement with the online users, and one of the best ways to do this is with A/B Testing.  Chris Dayley is a Digitial Marketing Entrepreneur from Lindon Utah and his company  Disruptive Advertising  help business learn what their users want on their websites using psychological based testing and analytics.  When I had my podiatry business in Cairns, I delved into A/B testing on a small scale, so it's great to have Chris Dayley explain this process in more detail.  The Purpose of A/B Testing   When you drive people to your website using specific SEO you want to see conversion results. The purpose of A/B Testing is to increase the results by splitting the traffic to different landing pages and learning what your audience ultimately wants to see on your website. ...

Everyone knows an original, especially if you’re talking about artwork, is far more valuable than a copy, no matter how good it is. Even a photocopy of an original document is never as sharp as the original, and if you copy a copy, it gets duller each time. Business Follows The Same Principles And this is a mistake often made by new business owners, and even some existing businesses are still making, which is why they find it challenging to grow their business and expand, they try to copy what others are doing. No Original Thoughts  And here is where the problem lies; there are no original thoughts. If you copy what another business or individual is doing the only way it can be successful is if the demand for what they’re offering is so high, and the existing companies in the market cannot keep up with demand, and therefore you can quickly cash in. Short-lived Success  I remember the solar roofing industry going through this BOOM a few years ago, and also the training i...

Sometimes your best ideas will come to you when you're really, really tired. Full episode available at Ep 132: Copywriting Secrets To Get Results Online with Rob Sattler There's a vast difference between writing and copywriting. Writing can be creative, or factual, and used for fictional and non-fiction blog posts and articles, whereas copywriting is about creating words that go on a page, manuscript or advertisement that tells a message, with a goal to get an active response from what you write.  Rob Sattler, aka  Rob The Copywriter  openly shares his copywriting secrets to help businesses owners get better online results using effective sales copy and direct response writing.  "True Sales Is About Solving Peoples Problems".  Purpose of Blogs  Blogs should be used to educate, inform and inspire, and over time they help build trust. People want their problems solved, and if they land on your blog post, you must give them the infor...

There's a vast difference between writing and copywriting. Writing can be creative, or factual, and used for fictional and non-fiction blog posts and articles, whereas copywriting is about creating words that go on a page, manuscript or advertisement that tells a message, with a goal to get an active response from what you write.  Rob Sattler, aka  Rob The Copywriter  openly shares his copywriting secrets to help businesses owners get better online results using effective sales copy and direct response writing.  "True Sales Is About Solving Peoples Problems".  Purpose of Blogs  Blogs should be used to educate, inform and inspire, and over time they help build trust. People want their problems solved, and if they land on your blog post, you must give them the information they were searching.  There must be value for the reader; however, at the end of each page, you should have a clear CONTACT US or MORE INFORMATION button. It should be ...

Have you stopped and considered the type of business you want to have? And when I say “type of business” I’m not talking about deciding between opening a coffee shop or a bakery. What I’m talking about is how are you planning to set your business apart from your competitors. Will you: Provide the fastest service in town Have the most advanced technology More locations and therefore be more accessible and convenient Have more extended trading hours (start early and finish late) Have the largest range Provide the highest quality Have the best-trained team Have the lowest prices  Knowing the answers to these questions will: Help you set your prices and fees, and Have direct influence on the type of clients and patients you attract with your marketing campaigns. Location Does Not Equal Success For simplicity, I’ll stick with using a coffee shop as my example because it’s a very competitive, busy market and everyone has a favourite coffee shop they like to mee...

Episode 130: Using Comedy To Get Your Point Across   Larry Roberts lives in Lewisville, Texas and he is a Business Intelligence Analyst, author of an Amazon #1 Bestseller, host of the Readily Random Podcast and owner of  Readily Random Media . He is also a bit of a comedian and uses comedy to get his point across.  As expected, my conversation with Larry Roberts was random, and we covered a lot of topics, but we did pull out some golden nuggets along the way. High-Level Reporting As a Business Intelligence Analyst and collecting data, it's about knowing what is important before you deep dive. Of course, there is a discovery process, which helps identify what is valuable and there’s always room for improvement. When analysing data, it’s important to talk to the individuals that the process is going to impact the most. His First Business Venture His first business, which he ran alongside his day job, got too big too fast and he eventually had to decide to quit his day job...

Larry Roberts lives in Lewisville, Texas and he is a Business Intelligence Analyst, author of an Amazon #1 Bestseller, host of the Readily Random Podcast and owner of  Readily Random Media . He is also a bit of a comedian and uses comedy to get his point across.  As expected, my conversation with Larry Roberts was random, and we covered a lot of topics, but we did pull out some golden nuggets along the way. High-Level Reporting As a Business Intelligence Analyst and collecting data, it's about knowing what is important before you deep dive. Of course, there is a discovery process, which helps identify what is valuable and there’s always room for improvement. When analysing data, it’s important to talk to the individuals that the process is going to impact the most. His First Business Venture His first business, which he ran alongside his day job, got too big too fast and he eventually had to decide to quit his day job or to sell the business. He still regrets th...

When it comes to purchasing equipment for your business, there are two types of equipment purchases you can make. One is income producing equipment and the other is non-income producing equipment. For example, let’s say you need to purchase eight chairs for your reception and you’re deciding between a $150 chair and a $400 chair, which means you will spend $1200 or $3200 to purchase the eight chairs. In addition to this the comfort levels of the chairs are about the same, and at first glance, they look similar as well. This is when you need to stop, think and ask two questions: Will the $150 chairs be sufficient for your current needs? Can you use the $2000 you save elsewhere in your business? Brand If a $150 chair will be sufficient and serve the intended purpose why spend the extra $250 per chair, especially if it’s not going to take anything away from your brand. I know from experience that you are better off saving the $2000, or investing the $2000 towards incom...