It's No Secret with Dr T.

Today I want to discuss why your business should be entering local, state and national business awards. The reason I chose this topic about business awards was that one of my coaching clients recently won an award at the Australian Small Business Champions Awards for their dental surgery in Sydney. I was also talking with a friend of mine who is one of the judges for a local business award in Cairns, and it got me thinking about my own experiences entering awards and also all the long-term benefits. And I'd also like to point out that entering awards is not just for big companies. When my wife and I won the Telstra Small Business Award way back in 2003, we were up against some pretty big companies, and we didn't think our podiatry business stood a chance. Well, we were wrong. And winning the award opened many unexpected doors. I know a lot of companies are already quite busy, so they may be thinking why do we need to be entering awards? Well, there are a lot of reasons an...

Do you want more motivated buyers to your website and be found on Google? My guest, James Yuille is the owner of Media Glue , and that is what his company does, help businesses get found on Google.  Google Ads is a great marketing tool. However, there has been a lot of negative publicity and scepticism and about Google Ads and my conversation, today with James will strip away a lot of this confusion.  On this episode we discuss:  Identifying and understanding who is a Google Ads expert.  The difference between Google Partners (blue stripe) and Google Premium Partner )orange Stripe) Google does not endorse SEO "SEO is all about trying to beat Googles algorithm, and that won't happen." The history of Coke trying a new recipe How to deal with a nuisance competitor "Advertising has one purpose, to sell stuff, and Google Ads gives everyone a level playing field". Newbie Mistakes The secret to a successful campaign on Google Ads is the preparation. T...

Jerry Green is the Marketing Director at the Indiana Podiatry Group , which encompasses eleven podiatry businesses in Indiana, USA and treats more than 3000 patients per week.  If your business is dependant on a steady flow of new referrals, you need to consider adding a marketing director to your team, and this doesn't just apply to podiatry or the healthcare industry, every business that interacts with people face-to-face can benefit by having someone fulfil this role.  Before selling my own podiatry business in 2016, this was one of the most critical positions held, and it produced our most significant source of referrals.  After selling my business, the new owners did not see the role as necessary and did away with it, which I believe was a costly mistake.  For more detailed show notes, please visit  https://www.tysonfranklin.com/podcast If you have any questions about this podcast episode or would like to know more about developing the Marketing Direct...

For some people, SEO means Search Engine Optimism and not Seach Engine Optimisation because they are crossing their fingers and really hoping for the best, or hoping their SEO company knows what they're doing and is not taking them for a ride.  My guest, Nicky Jurd, from Precedence is an online expert and my goal for this particular episode is to strip away some of the BS we are being dealt with in the SEO world.  On this episode we discuss: 3:05 - What is SEO and what does an SEO company do? Create more traffic Create more sales Make your website more attractive and more relative when people search on Google This applies to product and service businesses 6:20  - A good SEO company will first identify if you’re selling locally or globally and work out what kind of traffic is going to be most relevant Initially, they need to make sure your website has no technical issues that are preventing Google from getting to every page. They will go through every page...