It's No Secret with Dr T.

If you want to grow your personal and business brand, promote your product and services, that next book or event, being a podcast guest is one of the most cost-effective forms of marketing you will ever undertake. However, there are some essential tips you need to be aware of and my guest Yann Ilunga from Helsinki, Finland is an expert in this particular area. Yann is the host of  The Podcaster Lab  and a university trained communications expert, so he understands the how and why of being the perfect podcast guest, and mistakes many guests make that can easily be avoided with some thought and forward planning. Why is being a podcast guest a good idea? It is a great, low-cost marketing tool. It leverages the power of your voice. It allows you to connect with people on a more personal level, something you cannot do with a written blog. It is much easier for people to consume audio compared to video, so they can take you anywhere. You can be in their ear 24/7 and become p...

One of the easiest ways to engage with your clients and patients on social media, such as Facebook and Instagram, is to run a photographic competition, and you do not need big numbers for it to be an effective marketing campaign for your business.   Most people have their smartphone with them at all times, so taking a photo and posting it on social media takes very little time and effort, and if you only receive a small number of entries, don't be concerned. Engaging with eight or ten people is still better than not engaging with anyone, but remember, some people like to watch and not participate, so you're probably engaging with far more people than you think.  The Prize Entering this type of contest is easy, so no one is going to expect a massive prize, but it still must be worthwhile. Because this article us about low-cost marketing you could approach a third-party business and have them donate the prize, and in turn, this will give them exposure to your ...

To achieve your goals, you must take action, and you'll only take action when you truly understand your WHY. Dr Jeffrey Tho is a two time Commonwealth Games athlete, Dentist, Business Owner and Coach. He helps people reach their goals by assisting them to get clarity around their WHY.  On this podcast episode we discuss: Balancing his training and competition with his social life and dental studies Benefits of discipline and hard work and how this translates from sport to business "Natural talent will only take you so far, and those that make it to the top are the ones who never gave up. Success comes when you don't quite" Success in business comes to those who never quit.  Analysing what works and make changes if you're not getting the results you want, but don't quit.  Book: START WITH WHY by Simon Sinek. Belief systems  Knowledge not put to use is a waste of time.  "Don't let perfection get in the way of progress." Getting Start...

  Over the next few weeks, or maybe months, I plan to go over some of my favourite and cost-effective marketing ideas that every business owner could use and benefit from immediately. Also, I want these marketing ideas to be easy to implement and have no financial barriers, so there’s no excuse not to give them a go.     Coffee Sponsorship 1. The Selection Process: Identify a coffee shop in your area that serves coffee to the type of people you would love to have as clients and attract to your business. It doesn’t need to be super close, but also not too far away. Before starting this tactic you need to know the type of client you would like to attract, which is called your perfect client avatar , but that’s a whole other topic. For simplicity let’s say you want to attract more female clients between the ages of 25 to 35 who look like they take care of themselves physically. 2. Ask: Once you know who you want to target and the coffee shop you know they hang out a...

There is far more to branding than colours, design, headlines and logos, and  Dr Fern Kazlow (aka Dr K), New York City Psychotherapist, speaker, author, and business and branding consultant helps explain some of the most common branding mistakes.  Branding can make or break your business, but when you get it right everything else you do just falls into place. Your marketing, advertising, offers and everything else becomes much easier.  Marketing without good branding is like building a house on poor foundations. If your branding is wrong your marketing will be wrong.   If you have any questions about this podcast you can contact me directly at tf@tysonfranklin.com  or connect with Dr K on  Facebook ,  Linkedin  or visit her Website:  Live In The No Doubt Zone If you liked this podcast you would also enjoy: Ep 38: High Performers Live In The No Doubt Zone iTunes Reviews If you enjoy listening to It’s No Secret with Dr T., please t...

Discounting is a terrible marketing strategy unless of course, your business name contains the word discount then it makes sense. Also, if you get into a price war with an idiot, you'll end up with two idiots, so avoid price wars.     If you have any questions about this blog/podcast, please email me  tf@tysonfranklin.com   If you like this episode, you will enjoy: Ep 133: Original Or Imitation, Your Choice iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on  ITUNES. RECENT REVIEW: ☆☆☆☆☆ It's No Secret with Dr T is terrific. Tyson is an absolute wealth of information and has a conversational easy to listen to style. Best of all, he's actually DONE what his podcast is about. He has successfully run his own business and can talk to the talk as well as walk the walk. I had the pleasure of meeting Tyson, and he is a really nice guy to...

Chris Dayley from Disruptive Advertising explains that 76% of Google and Facebook budgets are wasted because most marketing companies approach marketing the wrong way, they get stuck on increasing traffic to a website and never move beyond this tactic.     For more detailed show notes, please visit my website  https://www.tysonfranklin.com/podcast If you have any questions about this episode, please email me  tf@tysonfranklin.com ,   or you can email  Chris@disruptivemarketing.com You can also connect with Chris Dayley on Twitter and Linkedin @ChrisDayley If you like this episode, you will enjoy: Episode 134: A/B Website Testing with Chris Dayley iTunes Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on  ITUNES. Newsletter If you'd like to be kept up to date with my speaking engagements,  EVENTS  and other ...

Chris Dayley from Disruptive Advertising explains that 76% of Google and Facebook budgets are wasted because most marketing companies approach marketing the wrong way, they get stuck on increasing traffic to a website and never move beyond this tactic.     For more detailed show notes, please visit my website  https://www.tysonfranklin.com/podcast If you have any questions about this episode, please email me  tf@tysonfranklin.com ,   or you can email  Chris@disruptivemarketing.com You can also connect with Chris Dayley on Twitter and Linkedin @ChrisDayley If you like this episode, you will enjoy: Episode 134: A/B Website Testing with Chris Dayley iTunes Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on  ITUNES. Newsletter If you'd like to be kept up to date with my speaking engagements,  EVENTS  and other ...

The reason your business name is so important is that its part of your business identity. A good business name can help to set you apart from your competitors and demonstrate the type of business you are, and the clientele you want to attract, and this is why it needs protection using trademarks.    For example, if the word discount appears in a business name you immediately think lower prices, but do you also think they provide a lesser service? I’m not sure. If the words rapid, fast, or speedy are in a business name, I’m expecting quick service, and if I don’t get it, I’d be annoyed. Everyone wants to have a cool business name, but it’s important to note that your business name is the first image that you put “out there” about your business, so it must be a reflection of the type of business you want to have one day. So when you develop your business name make sure it represents you correctly. Remember, your business name can attract or repel people, so you do need to...