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Showing posts with the label Small Business

INS019 - Create, Execute, Repeat with Jordan Thomas

Jordan Thomas is an amazingly talented young man based in Bakersfield California. Jordan is the author of three books and his most recent book is Create, Execute, Repeat – Leveraging Creativity in Business & Life . But here’s something really cool about Jordan, he’s only 20 years of age and is currently study Business Administration at California State University in San Bernardino? Three books already at 20 years of age…Amazing! Greg Walker, author of DREAM TO GROW RICH, sums Jordan Thomas up perfectly; HE’S A MILLENNIAL THAT UNDERSTANDS LIFE. Passion Music was Jordan’s first passion and he began signing when he was five years of age and began writing his own music when he was seven years of age. So far he has written three books, two poetry books and one business book, so it’s proof that business and creativity can obviously coexist. Innovation Many people see business as being, stiff, boring and constrictive, however many people miss a key element of true bus...

Five Minute Friday - But My Business Is Different

But My Business Is Different is actually the title from chapter one of my book It’s no Secret There’s Money in Small Business , and the reason I wrote this chapter is because it’s a common response received from business people when someone is trying to give them sound advice, especially if the person offering the advice is not in the same industry or profession. “But you don’t understand, my business is different”. Here’s the truth…No it’s not. Every business has customers, clients, patients, etc, and we all generate revenue in one way or another. We also all have expenses, so at the end of each week our expenses are deducted from our revenue and we've either made a profit or a loss. Sounds simple, and this is pretty much how every business operates. Now even though a butcher may not fully comprehend what a bookkeeper does and how they enter information into spreadsheets and accounting programs, they may have skills and expertise in others areas that may be very helpful ...

INS017 - Drive Your Business with Jeff Peterson & Bill Davis

In this episode I interview Jeff Peterson, CEO and Co-Founder of Geneva Supply and Bill Davis, VP of Sales and Marketing at Snap On Industrial Power Tools, sub-brand Sioux Tools . Jeff is also the co-creator of Biz Tank , which is a nonprofit organisation connecting kids to real life business experience and real life business people, and producer of The Kids in The Tank podcast. I interviewed the kids from the Kids in the Tank on episode 13 and on the same day I was interviewing them, Bill Davis was their guest for an upcoming show and this is how I happen to have these two amazing business minds together in one place. Today we discuss: Learning how to fight with passion and enthusiasm Understanding goals and expectations Why a book is written to spark the fire, not build the embers The importance of your brand Brand recognition, innovation and technology Think ahead about your brand and where it’s going Build your company on flexibility You’ve got to be willing to ...

Five Minute Friday - THE BRAIN BOOK

Last week I wrote a blog for my website titled Create A Future Ideas Folder (FIF) and the purpose of this folder is to store marketing and advertising, created by other people, that captures your eye. Things that really jump out at you that make you pay attention, or you think is unique in some way. It may be a newspaper, magazine, or even an online ad. It could be a stylish website or landing page, or if you’re out driving around town it may be a billboard. Regardless of what jumps out at you, you need to cut it out, make a copy, or take a photograph and print it out. Then you need to add it to your FIF. Now it doesn’t mean you’re going to steal these ideas, but instead you’re going to use what you’ve collected for future use and to help stimulate your own ideas. In my blog I also mention creating a Marketing Folder (MF), where you store copies of all your ongoing marketing as it occurs…but what this episode is about is starting a Brain Book (BB). A BB is a hardcover b...

Five Minute Friday - Events and No Shows

Today I want to talk about something that everyone seems to brush under the carpet and for some reason no one really wants to talk about and I don’t know why. I want to talk about Events and No Shows. Why do people say YES to an event and then simply do not turn up? It's baffling. Now I’m not talking about the people that contact you an hour before an event with a last minute excuse why they can’t make it, and when they do contact you it's rarely by phone, it’s always a text message, email or Messenger, never by phone. And you know the excuses I’m talking about: Kids are sick I got called into work unexpectedly Couldn’t get a babysitter Now we know some excuses are totally legit, but we also know most are fabricated excuses. We’re not stupid, even if they think we are, but at least they contacted us, and we should thank them for this because it does give you an opportunity to invite someone that wasn’t on your initial list. So let’s get back to the NO SHOWS ...

INS12 - The Recovery Paradox with Dr. Jesse Green

Dr. Jesse Green is one cool character. He's the only person I know that's spent a week with Richard Branson on his private island in the British Virgin Islands, and in addition to this he's a best-selling author, entrepreneur, thought leader in dental management, business coach and the host of a very successful podcast called The Savvy Dentist.  The Recovery Paradox Why some days you don't always project the best version of yourself, which can often be embarrassing.  However people forgive mistakes and errors if you handle it the right way. This is The Recovery Paradox.  If you handle a problem the right way, your clients and customers will become more loyal.  When you meet someone you never know what's been going on in their life, so you must make allowances for poor behaviour, especially when you know it's out of character.  When a problem occurs and if it's handled correctly, the incidence itself is long forgotten, but the recovery will be rem...