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211 - The Farewell Episode with Jeff Peterson

Episode 211 is the farewell episode for It's No Secret with Dr T., and I thought I would bring back my good friend, previous guest and long-term supporter of the podcast Jeff Peterson to help my say goodbye.  Jeff Peterson is the owner of Geneva Supply and was a guest on the show back on Episode 017 with Bill Davis, titled Drive Your Business .  In addition to bidding farewell, I did manage to draw some more business wisdom from Jeff before we hung up the microphone.  Today we discuss: Working with Amazon Helping manufacturers with Content & Brand Management  What takes to get noticed Why entrepreneurship is bullshit Intrapreneurship - the c reative entrepreneurial spirit within an organisation Why you should not ask family and friends what they think of your ideas, just remember the bad singers you've seen on American Idol, someone told them they were good at singing.  Why you should have a business card. "When you're living in a world wher...

210 - Business Agility & Leading Teams with Stephen Pozzebon

Stephen Pozzebon is the Regional Head of Organisational Management, Australia & New Zealand for Allianz Partners.  On this episode, Stephen will be sharing his wisdom and knowledge when it comes to managing and leading teams and business agility, which is especially important right now with how the world has changed with COVID-19.  We also discuss:  How leading teams has changed with COVID-19 Being in Italy before the pandemic hitting Australia Moving 80% of his team to work from home Keeping people connected and social interactions Working at different companies during the GFC and using this experience now with COVID-19 Born leadership versus developed leadership The difference between corporate and private enterprise and the speed of implementation Unpacking strategy into proper execution Warm and fuzzy powerpoints by outside consultants are no longer good enough. Changing and adapting to thinking faster Team empowerment and accountability Differen...

209 - Marketing Post Covid-19 with Justin Blake

Justin Blake is the owner of Justin Blake Media , and on this episode, we discuss marketing and what you should be doing now and post COVID-19. What you do now will set you up for when we come out the other end. The biggest problem facing many small business owners is what they think marketing is, and more often than not, it's not marketing, it's wishful thinking.  On this episode we discuss: Word of Mouth Marketing and why it is flawed It's too slow You're not in control of it. The message relayed about your business could be incorrect. Social media and the internet are at our fingertips but: You need to focus on your ideal client. Who do you want to work with?  You need to know where they are, and you need to be there.  You need to have the right message and talk to them in a way they understand.  You cannot expect people to know what you do, so educate them.  Why are you different? The importance of claiming your Google My Business Page...

208 - RAW Worldwide African Safaris with Shane Ross

Raw Worldwide African Safaris is owned and operated by Shane Ross, a Cairns local who is passionate about sharing the wildlife wonders of Africa. As Shane explains, it's virtually impossible to tell what you'll feel seeing 50,000 Wilderbeast during the Great Migration or hearing a Lion roaring in the distance while you sleep safely in your tent. (Far better experience than visiting a zoo) Africa is a land of real magic - it exists in every living thing, around every corner you turn, and occupies even the most distant horizons. Africa abounds with mystical creatures, enchanted forests, and arguably the richest cultural diversity of any continent worldwide, and is still a land of ample opportunity - where authentically wild adventures and exploration are easily sought. Believe me, after you listen to this episode you'll want to book a trip immediately, and if you do feel that way, visit www.raw-worldwide.com asap. If you have any questions about this podcast, please sen...

Don't Be Like Joe Exotic (Tiger King) in Business

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Unless you've been living under a rock you would have to have seen the latest docuseries on Netflix, Tiger King, with Joe Exotic. After finishing the series I thought there was a major business lesson to be learnt that was worth sharing. In sport, we're told not to take our eyes off the ball and there is a good reason for this, you'll drop the ball. In business, it's no different, you must stay focused on what is important and not get distracted. Joe Exotic was a very interesting character, and he stuffed up big time. Instead of focusing on his own zoo, he focused his attention and hatred towards an animal activist Carole Baskin. It was this unhealthy obsession that cost him everything and to be honest I've seen podiatrist do this as well. In Cairns, I had a similar experience with a podiatry competitor who spent far too much time on me and not enough on his own business. In the end, I prospered and he did not. (Watch the video and it will make a lot more ...

207 - From Cancer Survivor To American Ninja Warrior with Dr Arianne Missimer

Have you ever considered competing on American Ninja Warrior, or a similar type of extreme television show? How about training for such a show while undergoing aggressive chemotherapy and radiation treatment for cancer?  Well, this is precisely what Dr Arianne Missimer did, and she did it with style and a 'Challenge Accepted' mindset.  Dr Arianne Missimer is an award-winning Doctor of Physical Therapy and Registered Dietitian, specialising in functional medicine. She is a Founder of the Movement Paradigm , an integrative health centre focusing on mindset, nutrition, and movement. For more detailed show notes and contact details, please visit It's No Secret with Dr T.   Email: tf@tysonfranklin.com   Most Recent Episode

206 - Whisky $ Coffee with Kelli Maxwell

You do not need to be a whisky or coffee fan to enjoy this episode, all you need to have is a love of taking action when required and a little entrepreneurial spirit, and that is exactly what my guest Kelli Maxwell has.  Kelli Maxwell is from Billings, Montana, and she is the host of a highly successful podcast called Campfire Hour . She also owns a local marketing business, which is how whisky coffee was developed. Why wait until you have thousands of listeners to try and monetise your podcast with sponsors, why not develop your product and be your the show sponsor.  On this episode we discuss: How she set up a collaboration between a local whiskey distiller and coffee roaster. Brilliant. Jumping in with both feet when you have an idea Knowing your target market Developing the Whisky Coffee brand - This roast is hotter than your mom Why start a podcast? It was a great way to have a voice in the community. Perfect for celebrating new and young entrepreneurs in the ...

205 - Fan's First Experience with Jesse Cole, The Savannah Bananas

Every business, whether they know it or not, is in the entertainment business. And, when it comes to entertainment, you need to know what your fans want, and then you need to give it to them in spades. Jesse Cole, with the help of his wife Emily and dedicated Banana Team, have taken this Fan's First Experience to a whole new level.  Jesse Cole is the author of Find Your Yellow Tux and co-owner of The Savannah Bananas, a baseball team in Savannah, Georgia. The team entered the Coastal Plains League in 2016, and after a relatively tight first year they went on the have three consecutive successful sell-out seasons from 2017-2019, and it doesn't look like slowing down any time soon.  On this episode we discuss:  Why the Savannah Banana's have 4000+ fans per game while other teams in the league struggle to get 200 - 500 fans.  How to turn boring into something exciting.  Asking yourself what business are you really in.  "When you’re in the entertainmen...

204 - Setting Up A Niched Online Physiotherapy Business with Brodie Sharpe

With everything that is happening in the world right now with the coronavirus (COVID-19) pandemic, more and more businesses are asking their team to work from home, so this episode with Brodie Sharpe couldn't have been better timed. Brodie owns a niched online physiotherapy business aimed at runners called Break Through Running, which can be found online at  https://breakthroughrunning.physio/ Today we discuss: The how and why of creating an Online Physiotherapy Business Testing out the processes Using his two podcasts to promote his business and what he is passionate about: Everyday Running Legends Podcast - interviewing runners with great stories Run Smarter Podcast - this podcast is educational and ties in more with the business Lessons learnt from the book  Book Yourself Solid by Michael Port Don’t worry about delivering too much information. What you want to do is deliver as much information that you’re uncomfortable with, and then deliver more. Becoming the...

203 - Leveraging Video Longterm with Byron Dempsey

Byron Dempsey is the owner of Stream Digital Marketing, a company that specialises in creating social media video content for podcasters and keynote speakers. The power of video is to leverage what you're already doing.  He is also the host of the Driven Young Podcast which explores ways to help educate and inspire the younger generation around entrepreneurship and practical life skills we arent taught in school.  On this episode we discuss: How to create a lot of video content in a short amount of time How a 40-minute talk can generate enough material for the next two months. Leverage what you’re already doing.  Why public speaking and podcasting videos are more natural to work with. Leveraging longterm and being aware of video formats. Tip for Podcasters If you're already podcasting, it's as simple as putting your smartphone on a $10 tripod and pressing record. You've already go the audio sorted.  You have options: You can record externally (Camera or ...

202 - Jason Feifer Editor in Chief at Entrepreneur Magazine

Jason Feifer is a journalist, Editor in Chief at Entrepreneur Magazine , author of Mr Nice Guy, and the host of three podcasts, Problems Solvers, Pessimists Archive and Hush Money.  On this episode we discuss: Turning mistakes into positives (Smedberg’s Farm, Maine) Home of the LOBESTER. His interview with Mark Wahlberg - Mark Wahlberg's Secret To Becoming More Disciplined Why sometimes, your effort isn’t enough. You can work your ass off, and you will not get what you’re looking for. But, you can learn to shift your attention to create a new version of what you wanted to satisfy the desire you had. It's not just about the hustle  Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and more realistic, and fits better with the skill sets you have and the resources available, it can create something that is just as good.  Content creation  When you’re producing content you’re not...

201 - Working With Your Significant Other with Christine Franklin

I have been trying to get my wife, Christine Franklin, onto It's No Secret with Dr T. for quite some time and today I finally managed to get a microphone in her hand and delve into the topic of working with your significant other.  The reason I think this topic is important is that both Christine and I have heard friends say they could never work with their husband or wife, they would kill each other. This always surprised us because we've been able to work together, successfully for well over twenty years and have loved every moment. Yes, we've had disagreements, but they have been few and far between, and the goal of this episode is to shed some light on why we believe we have been such a great team and continue to enjoy each others company, even after 20+ years.  If you have any questions about this episode, please email me at  tf@tysonfranklin.com .  Subscribe To My Newsletter If you'd like to keep up to date with my  EVENTS  and other activities...

200 - Dr Jesse Green Hosts Dr T. (What I've learnt From 200 Episodes)

Reaching 200 episodes is an achievement worth celebrating, which is why Dr Jesse Green is interviewing me about some of the insights, information and biggest takeaways I have obtained from my guests over the past 200 Episodes. We also talk about some of my biggest mistakes and turning my health issues into a positive.  Other items on the agenda: Consistency, persistence and goal setting Some common small business mistakes, like going into a business too fast and being underfunded.  "Everyone's got a plan until they get punched in the face" - Mike Tyson  Scariest moment in business Coping with adversity  Mentors and coaches - There are a lot of Wantapreneurs and Fakepreneurs, and you need to be careful.  If you have any questions about this episode, please email me at  tf@tysonfranklin.com .  Subscribe To My Newsletter If you'd like to be updated with my  EVENTS  and other activities, please sign up to my  NEWSLETTER . I p...

199 - Essential Action Leads to Happiness with Engel Jones

Engel Jones lives in Trinidad and over the past few years, he has recorded over 2700 episodes for his podcast 12 Minute Convos . He has been having amazing conversations with some of the most exciting people around the world, and he shares some of the lessons he has learnt.  On this episode we discuss: Aiming for the stars and landing on the moon YOURS: Your Own Unique Real Self When you're doing something that aligns with who you are, that's the power move. The power of listening  Driving across the United States visiting 48 our of 50 States (and Canada) How perfection slowed him down HOPE - Helping Others Pursue Excellence VOICE - Venturing Onwards Into Conversations Everywhere WEALTH - When Essential Action Leads To Happiness Happiness Is Always In Lag When someone asks you how you're feeling today, you may say I'm not feeling too well, BUT what decisions are you making today so that you'll be happy in the future. Feelings are always catching...

198 - How To Get More Media Releases and Editorials with Dr T.

Have you ever considered why some businesses appear regularly in the media and others don't, even though they're in the same industry and just as qualified to have an opinion?  The answer is simple, they don't wait for media outlets to contact them; instead, they're submitting media releases and editorials regularly, and always provide quality content, so they become the go-to business in the industry.  This information is covered in Chapter 25 of It's No Secret There's Money in Podiatry and Chapter 27 of It's No Secret There's Money in Small Business , both available from my website.   If you have any questions about this episode, please email me at  tf@tysonfranklin.com . Subscribe To My Newsletter If you'd like to be updated with my  EVENTS  and other activities, please sign up to my  NEWSLETTER . I promise not to spam you with BS emails.  Podiatry Business Coaching   One-on-one business coaching and mentoring  is the fa...

197 - Hitting The Financial Reset Button with Steve Richardson

Today I talk with Southern New Jersey Lawyer Steve Richardson from  Richardson Law Offices  about dealing with debt, personal finance and how people get themselves into financial strife, and what steps they should take when things financially go south. Bankruptcy is not the end of the world.   Steve has also been a guest speaker on the topic of "The Accountant's Role in Bankruptcy Proceedings", and has represented individuals and businesses throughout Southern New Jersey for over 20 years. We also discuss: When you have a boss you don't get to choose the type of work you do, but when you have your own business you do have the choice, so make it.  Niching his law office  Bankruptcy is nothing to fear - sometimes things are out of your control, and it's okay to permit yourself to give up Fear of failure Asset millionaires versus income millionaires  Financial stress advice  Steve hosts the  Financial Freedom Podcast  FREE BOOK -...

196 - REBROADCAST The Morning Routine with Wilson Lawrence

Wilson Lawrence is a Performance, Personal Development and English Communications Coach focusing on Self and Time Management. He studied at the South West London College For Higher Business Studies and currently lives in Germany. I first heard Wilson on the Operation Self Reset podcast series with Jacob Nawrocki, and since then we have become good friends, and I am so pleased to breathe life back into this podcast episode because the content is so good.  Yes, this is a REBROADCAST of Episode #3.  Topics covered in this episode: Why watching television can influence your mood and emotions throughout the day. Start your day in silence : Most people wake up and check their social media accounts and immediately put their brains into reactive mode and become part of someone else’s agenda. Developing affirmations  and writing them down. Do it the right way, and you will feel and create the emotions in your mind. Asking a focusing question  (The One Thing) – What i...

195 - REBROADCAST David M Frees Communication, Persuasion & Influence

This episode with David M Frees is a REBROADCAST and it was chosen because the content is so friggin good. It is also the most downloaded episode on It's No Secret with Dr T. If you missed it the first time you'll be glad I'm rebroadcasting and if you did hear this episode the first time you'll be happy as well.  David M. Frees is a Trust, Estate and Wealth Preservation Lawyer from Phoenixville Pennsylvania. He is an expert when it comes to persuasion and communication, and on a personal note, Dave is one of the best communicators I have ever had the pleasure of knowing. I think you’ll go back and listen to this episode numerous times because there are so many takeaway points. Here are the highlights: The first and most powerful key to being an excellent communicator, great negotiator and person of influence, is to master the art of listening to the other person. You need to quiet the demons in your head and not be thinking about what you want to say next. When ...

194 - I Got Laid Off Just Before Xmas & It Was Awesome with Nick Goblirsch

After nearly 20 years in the corporate HR space, climbing to the C-suite, Nick Goblirsch was laid off just before Christmas, which SUCKS, but this sudden life-changing moment prompted him to work for himself. However, before this, in 2015, he started a podcast The Dependent Independent Podcast and from that learned the strength of social media marketing and self-branding, which is now the backbone of his solo business ventures. On this episode we discuss: Life-changing moments  Setting unrealistic rules to live by  Needing validation from others to make him feel he was doing a good job.  Asking yourself, why am I doing this? Why it's scary making decisions that are going to affect the people around you that you love How do you say to your family, “I don’t want to do it anymore.” Tricksters & Sabatours - the voices in your head The price of leadership  “Get good at doing things other people don’t want to do.” The gig economy Leadership is a Friggi...

193 - Looking Beyond The Masks People Wear with Chase Hughes

Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling.  He's recently become what Entrepreneur Magazine called the 'secret weapon' for businesses around the country. His best-selling book ' The Ellipsis Manual' , has revolutionised the way we look at persuasion and influence. After a 20 year career in the US Military, Chase now develops and teaches courses in interrogation, negotiation, influence, persuasion and ‘extreme people-reading’ around the world. On this episode we discuss: How his career began (very interesting) Everybody wears some form of social-mask Human Needs, (such as feeling powerful, significance and acceptance) Pretending not to be insecure Fears, personal weaknesses and insecurities It's good to look behind the mask without judging. As soon as you judge, you've lost Selling to the human, not t...