Posts

INS020 - Know, Like & Trust with Tim Hyde

  Tim Hyde is based in Canberra and runs a successful marketing agency called  Win More Clients . As Tim points out, your digital presence, marketing automation, your social strategy and your brand are all pieces of a much larger puzzle. Uncle Scrooge Tim was inspired at the age of six by Golden Books Uncle Scrooge. He didn’t quite know what Uncle Scrooge did, but he knew he owned businesses and made a lot of money.  This inspired six-year old Tim to create his own circus and charge his friends to attend. It was at this point he got hooked on the idea that people would give you money if you made them happy. Marketing Maturity Many companies do not understand that there are multiple stages in a customer lifecycle and you need to nurture your customers onto the next stage of the cycle, it doesn’t happen by itself. Most traffic that comes to your website leaves straight away, which is good because you didn’t want them to begin with, they were just tyre kickers.  ...

FMF - Post Conference Time Blocking

One of the hardest things to do when returning from a great business seminar, or conference is implementing what you’ve just learnt. You’ll get home and the next day, usually a Monday, you’ll head into work full of vigor, only to realise you have appointments booked solid from 8.30am to 5.30pm. Not to worry though, you still have your lunch break. But just before lunch you receive an email from your Accountant and he or she needs you to call them urgently. By the time you phone them and finish eating your lunch, lunchtime is over. Once again, you’re not too concerned, because you have nothing scheduled after work, so you can start on all your new ideas at the end of the day, when it’s quiet and there won’t be any interruptions. However, by the time 5.30pm comes around, you’re buggered, so you tell yourself, it’s been a long day, one night off will be good for me , however this pattern repeats itself on Tuesday, Wednesday, Thursday and Friday and before you know it the week is over...

INS019 - Create, Execute, Repeat with Jordan Thomas

Jordan Thomas is an amazingly talented young man based in Bakersfield California. Jordan is the author of three books and his most recent book is Create, Execute, Repeat – Leveraging Creativity in Business & Life . But here’s something really cool about Jordan, he’s only 20 years of age and is currently study Business Administration at California State University in San Bernardino? Three books already at 20 years of age…Amazing! Greg Walker, author of DREAM TO GROW RICH, sums Jordan Thomas up perfectly; HE’S A MILLENNIAL THAT UNDERSTANDS LIFE. Passion Music was Jordan’s first passion and he began signing when he was five years of age and began writing his own music when he was seven years of age. So far he has written three books, two poetry books and one business book, so it’s proof that business and creativity can obviously coexist. Innovation Many people see business as being, stiff, boring and constrictive, however many people miss a key element of true bus...

INS018 - Mastermind with Dragon Master Somnath Sikdar

Somnath Sikdar is a 6th Dan Black Belt and the Owner of The Dragon Gym , which is a small chain of martial arts schools in Southeast Pennsylvania. The business Somnath now owns is where he began his martial arts career as a six year old. He holds degrees Science and Electrical Engineering, with minors in Systems Science and Economics from the University of Pennsylvania, which proves you can have brains and brawn. Today we discuss: Parkinson’s Law and why exercise comes first Business thinking behind setting up a second location Initial exposure to the mastermind process What’s a perfect business look like Working on the business builds clarity The importance of knowing your ideal customer Masterminding Why Your business has got to run without you In Top Form podcast Your mind has an infinite ability to take in information You can’t put an old head on young shoulders Exercise must come first Your health must come first, it must be a priority, so you can be the best ...

Five Minute Friday - But My Business Is Different

But My Business Is Different is actually the title from chapter one of my book It’s no Secret There’s Money in Small Business , and the reason I wrote this chapter is because it’s a common response received from business people when someone is trying to give them sound advice, especially if the person offering the advice is not in the same industry or profession. “But you don’t understand, my business is different”. Here’s the truth…No it’s not. Every business has customers, clients, patients, etc, and we all generate revenue in one way or another. We also all have expenses, so at the end of each week our expenses are deducted from our revenue and we've either made a profit or a loss. Sounds simple, and this is pretty much how every business operates. Now even though a butcher may not fully comprehend what a bookkeeper does and how they enter information into spreadsheets and accounting programs, they may have skills and expertise in others areas that may be very helpful ...

INS017 - Drive Your Business with Jeff Peterson & Bill Davis

In this episode I interview Jeff Peterson, CEO and Co-Founder of Geneva Supply and Bill Davis, VP of Sales and Marketing at Snap On Industrial Power Tools, sub-brand Sioux Tools . Jeff is also the co-creator of Biz Tank , which is a nonprofit organisation connecting kids to real life business experience and real life business people, and producer of The Kids in The Tank podcast. I interviewed the kids from the Kids in the Tank on episode 13 and on the same day I was interviewing them, Bill Davis was their guest for an upcoming show and this is how I happen to have these two amazing business minds together in one place. Today we discuss: Learning how to fight with passion and enthusiasm Understanding goals and expectations Why a book is written to spark the fire, not build the embers The importance of your brand Brand recognition, innovation and technology Think ahead about your brand and where it’s going Build your company on flexibility You’ve got to be willing to ...

Five Minute Friday - THE BRAIN BOOK

Last week I wrote a blog for my website titled Create A Future Ideas Folder (FIF) and the purpose of this folder is to store marketing and advertising, created by other people, that captures your eye. Things that really jump out at you that make you pay attention, or you think is unique in some way. It may be a newspaper, magazine, or even an online ad. It could be a stylish website or landing page, or if you’re out driving around town it may be a billboard. Regardless of what jumps out at you, you need to cut it out, make a copy, or take a photograph and print it out. Then you need to add it to your FIF. Now it doesn’t mean you’re going to steal these ideas, but instead you’re going to use what you’ve collected for future use and to help stimulate your own ideas. In my blog I also mention creating a Marketing Folder (MF), where you store copies of all your ongoing marketing as it occurs…but what this episode is about is starting a Brain Book (BB). A BB is a hardcover b...