It's No Secret with Dr T.

Last week my guest Scott Brown and I talked about the benefits of  Networking the Right Way  (Episode 163). Today's podcast is an extension of this networking subject.  Last week I attended the Australian Podiatry Conference in Adelaide, and it reminded me why it is so important to participate in conferences, workshops and other live events. Yes, you can do your learning online and purchase virtual-tickets, but you miss so much by not attending live.  Some of The Benefits/Reasons To Attend: If you want to have a voice in your profession, you must be seen. You need to connect with decision makers and going to events will put you on their radar.  You will develop long-term relationships  Meet Suppliers and view new equipment. It's the best way to see where your profession is heading.  "Dig the well before you get thirsty" - Jordan Harbinger  Too Expensive I’ve heard people say they cannot attend events, especially interstate or overseas b...

On this episode, I talk with a friend and local Cairns businessman Scott Brown from Allsigns Print and Design about the benefits of networking, how to network properly, and a few tips to make it an effective marketing platform for your business.  There are many forms of networking, and it is essential to find the right networking group or organisation for you and your business because you want a return on your time and money investment.  On this episode we discuss:  BNI - Business Networking International Local Chamber of Commerce and other business groups Building credibility and delivering what you say Reputation management The power of giving Consistency: The more often people see you, the more you will be remembered.  You benefit by helping others, especially new attendees, become better networkers.  What Do You Do? - Be prepared for this question.  How to STAND OUT Benefits of networking outside of your local region.     ...

Many entrepreneurs dream of having a television show and my guest Super Joe Pardo, who was also on  Ep 43: Sales Won't Save Your Business , is no different, except he has turned his dream into a reality. He has been given the green light to produce a 26 episode first season with his new show  The TOP with Super Joe Pardo .  Episode 1 On this podcast episode, Super Joe and I discuss: How the television show came about. Lessons learnt shooting episode #1.  How difficult it is to reduce 13 hours of filming down to a 27-minute first episode.  Why he is bringing in experts to help with each episode, Josh Taylor was the ETSY expert for episode #1.  Having full creative freedom The importance of STOCK SPACE. It's not just about the space it takes up. It can be costing you big dollars.  MAPCON: Mid-Atlantic Podcast Conference  Super Joe is also the brains behind a the  Mid-Atlantic Podcast Conference . This year is year #5, in Atlantic Ci...

On my Podiatry Legends Podcast , I was joined by Simon Bartold and his story and career were so interesting I thought it had to be shared on It's No Secret with Dr T., it was too good to leave a secret.  Simon Bartold has worked with elite athletes for more than three decades, been to four Olympic Games, lectured in 42 countries, worked with Asics for 20-years and was head hunted by global footwear company Salomon to head up research, design and development of their road running range.   Simon explained that he worked with some of the best sporting clubs and sports practitioners after graduating, and he did this for almost 15 years before he was paid a cent, it was all done for FREE. But as he puts it, you cannot put a price on the experience he gained. "If you want to learn be prepared to do it for nothing, that's just the way it works".  To see full show notes - Click Here If you have any questions about this episode, please send an email to me at  tf@tyson...

Today I want to discuss why your business should be entering local, state and national business awards. The reason I chose this topic about business awards was that one of my coaching clients recently won an award at the Australian Small Business Champions Awards for their dental surgery in Sydney. I was also talking with a friend of mine who is one of the judges for a local business award in Cairns, and it got me thinking about my own experiences entering awards and also all the long-term benefits. And I'd also like to point out that entering awards is not just for big companies. When my wife and I won the Telstra Small Business Award way back in 2003, we were up against some pretty big companies, and we didn't think our podiatry business stood a chance. Well, we were wrong. And winning the award opened many unexpected doors. I know a lot of companies are already quite busy, so they may be thinking why do we need to be entering awards? Well, there are a lot of reasons an...

Do you want more motivated buyers to your website and be found on Google? My guest, James Yuille is the owner of Media Glue , and that is what his company does, help businesses get found on Google.  Google Ads is a great marketing tool. However, there has been a lot of negative publicity and scepticism and about Google Ads and my conversation, today with James will strip away a lot of this confusion.  On this episode we discuss:  Identifying and understanding who is a Google Ads expert.  The difference between Google Partners (blue stripe) and Google Premium Partner )orange Stripe) Google does not endorse SEO "SEO is all about trying to beat Googles algorithm, and that won't happen." The history of Coke trying a new recipe How to deal with a nuisance competitor "Advertising has one purpose, to sell stuff, and Google Ads gives everyone a level playing field". Newbie Mistakes The secret to a successful campaign on Google Ads is the preparation. T...

Jerry Green is the Marketing Director at the Indiana Podiatry Group , which encompasses eleven podiatry businesses in Indiana, USA and treats more than 3000 patients per week.  If your business is dependant on a steady flow of new referrals, you need to consider adding a marketing director to your team, and this doesn't just apply to podiatry or the healthcare industry, every business that interacts with people face-to-face can benefit by having someone fulfil this role.  Before selling my own podiatry business in 2016, this was one of the most critical positions held, and it produced our most significant source of referrals.  After selling my business, the new owners did not see the role as necessary and did away with it, which I believe was a costly mistake.  For more detailed show notes, please visit  https://www.tysonfranklin.com/podcast If you have any questions about this podcast episode or would like to know more about developing the Marketing Direct...