FMF037 - Marketing The Invisible: Services Not Products


My background is podiatry and just like a lot of other service-based business in the health and finance industries, what we offer, or should I say what we sell, because that’s exactly what we do, cannot be seen, it is basically invisible.

Now I know podiatrists, dentists, physiotherapists do sell some product, like strapping tape, dental floss and knee & back braces, but before a patient or client to even know you have these products available, they need to make a decision to see you first.

More detailed notes are available at my website tysonfranklin.com/podcast

If you have any questions about this podcast/blog, please email me tf@tysonfranklin.com 

 

It's Almost A SELLOUT

Dave Frees MASTER CLASS - CAIRNS 

On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)  

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.


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