FMF042 - 7 Tips To Make Your Internal Marketing Surveys A Success


Every business wants more A and B clients and less C and D clients, but how do you find them?

One of the best ways is to create an internal marketing survey and ask your A and B clients some simple questions. The more you can learn about you’re A and B clients, the more you’ll also learn about where you can find them, and you can use this information in your future marketing, however, there are a few rules to follow. 

Hardcopy - 90%+

I know many businesses send out electronic surveys because they’re cheaper to distribute, but the open and completion rate is low, so I’m not a huge fan.

I much prefer hardcopy surveys, the ones that arrive in your letterbox.

I know it sounds outdated, but I’ve used hardcopy surveys for years, and our return rate was always close to 90%+

However, a poorly constructed hardcopy survey can still fail. The concept of hardcopy survey works, I know this for a fact, but the delivery and process to follow is critical.

7 Tips

Here are seven tips to remember to make sure your next internal marketing survey is a massive success.

  1. It should be simple and only have five to seven questions so that it can be completed in less than 90 seconds.
  2. It should fit on one page and not extend onto multiple pages. A bonus of keeping the back page blank, it gives you an opportunity to print and promote another service you offer.
  3. Enclose a stamped, self-addressed envelope. No one is going to throw away an envelope with an unused stamp. You want to make this whole process as simple as possible.
  4. Enclose a $1 or $2 Instant Win Scratch-It, as a thank you for completing the survey.
  5. Construct a cleverly written cover letter explaining the reason for the survey, and have fun with it. You can mention if they win big with the Scratch-It they can come back to your business and spend big.
  6. Before sending the survey, you need to have a meeting with your team and identify your A and B clients
  7. Develop the questions in the survey, and the questions will vary depending on your purpose.

 For example, if you’re considering radio advertising you may ask:

 Do you listen to the radio?

  • – local radio stations
  • – national radio stations
  • – I don’t listen to the radio

 What times do you listen to the radio?

  • – mornings
  • – during the day
  • – drive time
  • – evenings

 What do you watch on TV?

  • – Which TV stations?
  • free to air TV
  • pay TV
  • Netflix
  • – What are your favourite programs?

 What do you read?

– newspapers:

  • local
  • national
  • free weekly

Do you read locally published magazines?

Are you a member of any social or sporting clubs?

As I previously mentioned, this information is essential when it comes to planning your future marketing, as you want to maximise your results by only attracting your target market, which is more A and B clients and fewer C and D clients.

Opposite Results 

The results from your surveys will sometimes be the exact opposite of what your Sales Rep may be telling you about their marketing product.

I had a Sales Rep from a locally published free magazine visit me, and they explained how good their publication was and why it would be perfect for my business. Fortunately, I had already started my internal marketing survey and found that none of my A and B clients liked this free magazine; however, clients that were identified as being C and D clients did read it and looked forward to it each month because it was free.

Isn’t that interesting?

So if you’re considering using internal marketing survey, which I think you should, make sure you have a process to follow and continually tweak the questions to learn more about you’re A and B clients.

If this podcast episode has sparked off some interest in developing an internal marketing survey, please send me an email at tf@tysonfranklin.com

Also, my EVENTS page is currently being updated. In late 2018 and early 2019, I will be running MARKETING, AUDIO & PODCASTING WORKSHOPS. 

Sign up for my newsletter to be kept up to date as dates are organised. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.


Most Recent Episode

Comments

Post a Comment

Popular posts from this blog

211 - The Farewell Episode with Jeff Peterson

Episode 211 is the farewell episode for It's No Secret with Dr T., and I thought I would bring back my good friend, previous guest and long-term supporter of the podcast Jeff Peterson to help my say goodbye.  Jeff Peterson is the owner of Geneva Supply and was a guest on the show back on Episode 017 with Bill Davis, titled Drive Your Business .  In addition to bidding farewell, I did manage to draw some more business wisdom from Jeff before we hung up the microphone.  Today we discuss: Working with Amazon Helping manufacturers with Content & Brand Management  What takes to get noticed Why entrepreneurship is bullshit Intrapreneurship - the c reative entrepreneurial spirit within an organisation Why you should not ask family and friends what they think of your ideas, just remember the bad singers you've seen on American Idol, someone told them they were good at singing.  Why you should have a business card. "When you're living in a world wher...
Read more

208 - RAW Worldwide African Safaris with Shane Ross

Raw Worldwide African Safaris is owned and operated by Shane Ross, a Cairns local who is passionate about sharing the wildlife wonders of Africa. As Shane explains, it's virtually impossible to tell what you'll feel seeing 50,000 Wilderbeast during the Great Migration or hearing a Lion roaring in the distance while you sleep safely in your tent. (Far better experience than visiting a zoo) Africa is a land of real magic - it exists in every living thing, around every corner you turn, and occupies even the most distant horizons. Africa abounds with mystical creatures, enchanted forests, and arguably the richest cultural diversity of any continent worldwide, and is still a land of ample opportunity - where authentically wild adventures and exploration are easily sought. Believe me, after you listen to this episode you'll want to book a trip immediately, and if you do feel that way, visit www.raw-worldwide.com asap. If you have any questions about this podcast, please sen...
Read more

INS055 - Why Linkedin Rules Over Other Social Media with Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works, an Amazon #1 Best Seller and he is an expert when it comes to Linkedin, using video and getting the most out of your social media marketing. He is an expert in content creation, and in 2015 his blog was Australia's #1 business blog, so he knows what works and what does not. Adam also is a partner at  Bluewire Media .  Many of the social media platforms have become more significant than everyone initially anticipated, and over the past decade they have evolved and changed, and things that worked a few years ago are no longer working.   For detailed show notes please visit  https://www.tysonfranklin.com/news/podcast/1656-why-linkedin-rules-over-other-social-media If you have any questions about this podcast or associated notes, please send me an email at  tf@tysonfranklin.com To get in touch with Adam Franklin You can visit his website:  BLUEWIRE Media   Adam's FREE GIFT: -  33 ...
Read more